{"id":2998,"date":"2025-03-17T21:10:31","date_gmt":"2025-03-17T21:10:31","guid":{"rendered":"https:\/\/youradv-prod.local\/uncategorized\/retail-media-networks-in-store-execution\/"},"modified":"2025-11-19T19:41:13","modified_gmt":"2025-11-19T19:41:13","slug":"retail-media-networks-in-store-execution","status":"publish","type":"mrktblog-posts","link":"https:\/\/youradv.com\/mrktblog\/retail-media-networks-in-store-execution\/","title":{"rendered":"As retail media networks surge, Advantage solves \u2018last mile\u2019 of in-store execution\u00a0"},"content":{"rendered":"\n<p>Everyone knows that today\u2019s consumer is harried, and attention spans are shorter than ever. Reaching shoppers is one thing; converting them into buyers is quite another.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Retail media networks have surged in popularity in recent years, as retailers and brands seek to catch shoppers\u2019 attention before they even walk through the doors. But in-store execution remains a challenge for many brands and retailers.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Advantage Solutions is here to help, bridging the divide between digital and bricks-and-mortar by providing a full end-to-end RMN solution, ensuring products are on the shelf and can actually end up in shoppers\u2019 baskets. Unlike competitors,&nbsp;Advantage combines the digital retail marketing capabilities&nbsp;\u2014 powered in partnership with retail tech firm&nbsp;<a href=\"https:\/\/www.swiftly.com\/\">Swiftly<\/a>&nbsp;\u2014&nbsp;with in-store media and labor solutions that complete the journey to checkout.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u201cFrom click to brick, nobody does it better,\u201d says Aaron Gottlieb, head of new business development for retailer services at Advantage Solutions, which boasts more than 60,000 teammates and serves communities in 90% of U.S. zip codes. \u201cBecause of our scale, our technology, our ability to drive accountability to execution, we\u2019re able to reach every customer.\u201d\u00a0<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Ignore customers at shelf at your own peril \u2014 82% of shopper decisions are made at shelf, according to recent Advantage sales data. Partnering with Advantage means meeting customers where they shop.\u00a0<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Advantage\u2019s in-store execution solutions include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Point-of-sale printing and placement<\/li>\n\n\n\n<li>Display builds<\/li>\n\n\n\n<li>Competitive promo intelligence<\/li>\n\n\n\n<li>Audit &amp; compliance reporting<\/li>\n<\/ul>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Advantage designs, prints and ships the in-store collateral, which includes floor decals, cart signage, aisle and sign blades, hang tags, curbside activation and more. With the assistance of tens of thousands of boots-on-the-ground Advantage teammates, our teams achieve a 95% in-store execution rate.\u00a0<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>For retailers, the call to action is clear: The time to engage is now. Particularly with more shoppers turning to mass and club stores, grocery retailers must pounce on the opportunities provided through RMNs.\u00a0<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u201cThere\u2019s an urgency for grocery retailers to engage customers and get their fair share of CPG dollars,\u201d Gottlieb says. \u201cWe\u2019re trying to help them close that gap.\u201d<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em><a href=\"https:\/\/youradv.com\/contact\/\">Connect with our retail media experts today<\/a>\u00a0to learn more and get connected to solutions that drive growth.\u00a0\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Everyone knows that today\u2019s consumer is harried, and attention spans are shorter than ever. Reaching shoppers is one thing; converting them into buyers is quite another. Retail media networks have surged in popularity in recent years, as retailers and brands seek to catch shoppers\u2019 attention before they even walk through the doors. But in-store execution [&hellip;]<\/p>\n","protected":false},"featured_media":2999,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"mrktblog-category":[41],"class_list":["post-2998","mrktblog-posts","type-mrktblog-posts","status-publish","format-standard","has-post-thumbnail","hentry","mrktblog-category-advantage-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>As retail media networks surge, Advantage solves \u2018last mile\u2019 of in-store execution\u00a0 - Advantage Solutions<\/title>\n<meta name=\"description\" content=\"Retail media networks are surging in popularity, but the in-store execution can be tricky. Advantage Solutions is here to help.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/youradv.com\/mrktblog\/retail-media-networks-in-store-execution\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"As retail media networks surge, Advantage solves \u2018last mile\u2019 of in-store execution\u00a0 - Advantage Solutions\" \/>\n<meta property=\"og:description\" content=\"Retail media networks are surging in popularity, but the in-store execution can be tricky. 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