{"id":2854,"date":"2021-08-03T00:00:00","date_gmt":"2021-08-03T00:00:00","guid":{"rendered":"\/advantage-news\/advantage-solutions-and-eversight-partner-to-reinvent-trade-promotion\/"},"modified":"2021-08-03T00:00:00","modified_gmt":"2021-08-03T00:00:00","slug":"advantage-solutions-and-eversight-partner-to-reinvent-trade-promotion","status":"publish","type":"mrktblog-posts","link":"https:\/\/youradv.com\/mrktblog\/advantage-solutions-and-eversight-partner-to-reinvent-trade-promotion\/","title":{"rendered":"Advantage Solutions and Eversight Partner to Reinvent Trade Promotion"},"content":{"rendered":"

IRVINE, Calif. \u2014 In a move that will accelerate trade promotion innovation, Advantage Solutions is investing in and partnering with Eversight<\/a>, the pioneer in unlocking revenue growth for brands through automated, AI-powered experimentation with shoppers.<\/p>\n

Using Business Intelligence Insights to Unlock New Trade Promotion Value<\/h2>\n

The investment and partnership combine Advantage\u2019s industry-leading store-level execution with Eversight\u2019s Offer Innovation Suite to deliver winning promotions that get executed at scale in the field \u2014 improving returns through results-oriented trade spending strategies and tactics. Through the partnership with Advantage Solutions, Eversight\u2019s capabilities are now available for use with more than 3,000 consumer packaged goods companies representing over $90 billion in North American consumer sales.<\/p>\n

\u201cAs a strategic intermediary between brands and retailers, we\u2019re able to help identify and solve their mutual pain points,\u201d said Advantage Solutions CEO Tanya Domier. \u201cWe\u2019ve heard from brands who are frustrated by the sales impact and return on their trade promotion investments and have been determined to bring them a remedy. We share the Eversight team\u2019s focus on innovation and know the coupling of our end-to-end implementation of promotions with Eversight\u2019s Offer Innovation Suite will unlock powerful offers that increase household penetration, optimize discount levels, drive volume and boost market share.\u201d<\/p>\n

Eversight Co-Founder David Moran added, \u201cFew in the industry are satisfied with traditional approaches to trade promotion. We\u2019re excited to partner with Advantage to test real offers with real shoppers and implement successful promotions on an omnichannel basis \u2014 without the yield loss seen today when better offer ideas don\u2019t get fully implemented. Advantage will be instrumental in taking winning ideas from headquarters to shelf, both in-store and online.\u201d<\/p>\n

Advantage and Eversight are beginning to roll out their transformational approach with selected retailers and brands, focusing on categories most in need of fresh promotional thinking, with the goal to scale the solution industrywide by the end of 2022.<\/p>\n

\u201cTrade promotion optimization has long been a holy grail opportunity in consumer packaged goods,\u201d noted Dan Riff, Advantage Solutions chief investor relations and strategy officer. \u201cThe vast pool of trade spending is deployed by habit and custom rather than science. Coming out of COVID-19, with a significant need for higher pricing and more surgical promotions, our clients are ready for a new solution. Building on Advantage\u2019s long history of high-ROI innovations, this partnership can provide that.\u201d<\/p>\n

About Eversight<\/strong> Eversight is the recognized leader in AI-powered pricing and promotions. Global brands and retailers rely on the Eversight platform to optimize pricing in response to market conditions and to deliver higher ROI on promotional spend. Eversight\u2019s Pricing Suite and Offer Innovation Suite solutions are driving strong margin and sales volume improvements for leading companies such as Coca-Cola, Frito-Lay, Raley\u2019s and Schnucks. Founded in 2013, Eversight is headquartered in Palo Alto, California.<\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

IRVINE, Calif. \u2014 In a move that will accelerate trade promotion innovation, Advantage Solutions is investing in and partnering with Eversight, the pioneer in unlocking revenue growth for brands through automated, AI-powered experimentation with shoppers. Using Business Intelligence Insights to Unlock New Trade Promotion Value The investment and partnership combine Advantage\u2019s industry-leading store-level execution with […]<\/p>\n","protected":false},"featured_media":2855,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"mrktblog-category":[41],"class_list":["post-2854","mrktblog-posts","type-mrktblog-posts","status-publish","format-standard","has-post-thumbnail","hentry","mrktblog-category-advantage-news"],"acf":[],"yoast_head":"\nAdvantage and Eversight Partner to Reinvent Promotions<\/title>\n<meta name=\"description\" content=\"Advantage Solutions and Eversight team up to improve trade promotion with real-time business intelligence insights and AI-powered experimentation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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