{"id":2853,"date":"2021-08-11T00:00:00","date_gmt":"2021-08-11T00:00:00","guid":{"rendered":"\/advantage-news\/advantage-and-84-51-agreement-provides-omnichannel-insights-and-media-activations\/"},"modified":"2021-08-11T00:00:00","modified_gmt":"2021-08-11T00:00:00","slug":"advantage-and-84-51-agreement-provides-omnichannel-insights-and-media-activations","status":"publish","type":"mrktblog-posts","link":"https:\/\/youradv.com\/mrktblog\/advantage-and-84-51-agreement-provides-omnichannel-insights-and-media-activations\/","title":{"rendered":"Advantage and 84.51\u00b0 Agreement Provides Omnichannel Insights and Media Activations"},"content":{"rendered":"<p>IRVINE, California \u2014 Advantage Solutions and 84.51\u00b0, Kroger\u2019s wholly owned retail data science, insights and media company, have agreed Advantage will be provided access to shopper data, insights and preferred media rates.<\/p>\n<h2>Retailer Insights Help Drive Data-Led Media and Strategy<\/h2>\n<p>\u201cWe\u2019re very excited to deepen our current enterprise partnership with Kroger while working closely with 84.51\u00b0 to offer our Advantage clients industry-leading media strategy, planning and activation, optimizing our direct access to invaluable 84.51\u00b0 Stratum data and special pricing on retail media through Kroger Precision Marketing,\u201d said Andrea Young, president, customer experience for Advantage Solutions. \u201cWith 84.51\u00b0 Stratum first-party data and insights, we\u2019re able to identify trends at the household, store and basket level and help brands tailor their messaging and spend their marketing dollars more effectively.\u201d<\/p>\n<p>&#8220;At a time when grocery shoppers are both returning to stores and continuing to shop online, the role and importance of retail media networks in driving sales and brand metrics is growing exponentially,\u201d said Barbara Connors, vice president, commercial insights for 84.51\u00b0. \u201cProviding Advantage the insights and tools they need to serve up a more personalized shopping experience for Kroger customers is a win for the agency, the brand and the shopper.\u201d<\/p>\n<p>Under the agreement, Advantage clients will receive preferred pricing on certain KPM media tactics. \u201cThis collaboration is a testament to our close working relationship with 84.51\u00b0 and their trust in our commitment to always having our clients\u2019 best interests at the heart of all we do,\u201d noted Maria Ponti-Zins, manager of e-commerce strategy for Advantage. \u201cNow, more than ever, our clients\u2019 understanding of Kroger shoppers, purchase behaviors and media campaign performance will be data-driven \u2014 strengthened by true retailer insights.\u201d<\/p>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>IRVINE, California \u2014 Advantage Solutions and 84.51\u00b0, Kroger\u2019s wholly owned retail data science, insights and media company, have agreed Advantage will be provided access to shopper data, insights and preferred media rates. Retailer Insights Help Drive Data-Led Media and Strategy \u201cWe\u2019re very excited to deepen our current enterprise partnership with Kroger while working closely with [&hellip;]<\/p>\n","protected":false},"featured_media":2190,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"mrktblog-category":[41],"class_list":["post-2853","mrktblog-posts","type-mrktblog-posts","status-publish","format-standard","has-post-thumbnail","hentry","mrktblog-category-advantage-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Advantage Gains Insights and Media Activations Through 84.51\u00b0 Deal<\/title>\n<meta name=\"description\" content=\"New agreement with 84.51\u00b0 gives Advantage Solutions clients deeper retailer insights and media access to reach Kroger shoppers more effectively.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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