{"id":2842,"date":"2022-02-01T00:00:00","date_gmt":"2022-02-01T00:00:00","guid":{"rendered":"\/advantage-news\/advantage-kroger-precision-marketing-and-84-51-expand-relationship\/"},"modified":"2022-02-01T00:00:00","modified_gmt":"2022-02-01T00:00:00","slug":"advantage-kroger-precision-marketing-and-84-51-expand-relationship","status":"publish","type":"mrktblog-posts","link":"https:\/\/youradv.com\/mrktblog\/advantage-kroger-precision-marketing-and-84-51-expand-relationship\/","title":{"rendered":"Advantage, Kroger Precision Marketing and 84.51\u00b0 Expand Relationship"},"content":{"rendered":"<p>IRVINE, California \u2014 Advantage Solutions has expanded its relationship with <a href=\"https:\/\/www.krogerprecisionmarketing.com\/\" target=\"_blank\" rel=\"noopener\">Kroger Precision Marketing<\/a> and 84.51\u00b0, Kroger\u2019s wholly owned retail data science, insights and media company.<\/p>\n<p>In a new agreement, Advantage sales and marketing agencies will have access to Kroger Precision Marketing\u2019s new retail media private marketplace; new programs, including new search and display placements; and shoppable commerce launches that allow brands to reach more than 50% of U.S. households.<\/p>\n<h2>Enhancing Client Capabilities Through New Data Access<\/h2>\n<p>\u201cWe know in today\u2019s fast-evolving marketplace, brands need to engage shoppers where they are,\u201d said Gregory Stevens, executive vice president, Advantage Solutions. \u201cWith its incredibly rich first-party household data and precise targeting, Kroger\u2019s portfolio of media offerings reaches across channels and allows our brand partners to identify relevant audiences and specifically tailor their messages across connected TV, in Kroger\u2019s 2,700 stores, on Kroger.com and other digital platforms, and on the open web \u2014 and to measure their return on investment linked to Kroger sales.<\/p>\n<h2>Advantage Sales to Deliver Deeper Digital Activation<\/h2>\n<p>\u201cWe\u2019re committed to leveraging our expertise in omnichannel commerce and deep understanding of both brick-and-mortar and digital grocery marketing to help our clients identify new opportunities and better define, measure and reach their marketing goals,\u201d said Tom Michaelis, president, customer solutions for Advantage Sales and president of Advantage Sales Canada.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>IRVINE, California \u2014 Advantage Solutions has expanded its relationship with Kroger Precision Marketing and 84.51\u00b0, Kroger\u2019s wholly owned retail data science, insights and media company. In a new agreement, Advantage sales and marketing agencies will have access to Kroger Precision Marketing\u2019s new retail media private marketplace; new programs, including new search and display placements; and [&hellip;]<\/p>\n","protected":false},"featured_media":2843,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"mrktblog-category":[41],"class_list":["post-2842","mrktblog-posts","type-mrktblog-posts","status-publish","format-standard","has-post-thumbnail","hentry","mrktblog-category-advantage-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Advantage Sales Expands Kroger Partnership<\/title>\n<meta name=\"description\" content=\"Advantage Sales expands its relationship with Kroger Precision Marketing and 84.51\u00b0, increasing digital commerce and targeting access.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"\/advantage-news\/advantage-kroger-precision-marketing-and-84-51-expand-relationship\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Advantage Sales Expands Kroger Partnership\" \/>\n<meta property=\"og:description\" content=\"Advantage Sales expands its relationship with Kroger Precision Marketing and 84.51\u00b0, increasing digital commerce and targeting access.\" \/>\n<meta property=\"og:url\" content=\"\/advantage-news\/advantage-kroger-precision-marketing-and-84-51-expand-relationship\/\" \/>\n<meta property=\"og:site_name\" content=\"Advantage Solutions\" \/>\n<meta property=\"og:image\" content=\"https:\/\/youradv.com\/wp-content\/uploads\/2022\/02\/Adv_Solutions_Kroger_8452_Tile-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/youradv.com\/mrktblog\/advantage-kroger-precision-marketing-and-84-51-expand-relationship\/\",\"url\":\"\/advantage-news\/advantage-kroger-precision-marketing-and-84-51-expand-relationship\/\",\"name\":\"Advantage Sales Expands Kroger Partnership\",\"isPartOf\":{\"@id\":\"https:\/\/youradv.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"\/advantage-news\/advantage-kroger-precision-marketing-and-84-51-expand-relationship\/#primaryimage\"},\"image\":{\"@id\":\"\/advantage-news\/advantage-kroger-precision-marketing-and-84-51-expand-relationship\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/youradv.com\/wp-content\/uploads\/2022\/02\/Adv_Solutions_Kroger_8452_Tile-2.jpg\",\"datePublished\":\"2022-02-01T00:00:00+00:00\",\"description\":\"Advantage Sales expands its relationship with Kroger Precision Marketing and 84.51\u00b0, increasing digital commerce and targeting access.\",\"breadcrumb\":{\"@id\":\"\/advantage-news\/advantage-kroger-precision-marketing-and-84-51-expand-relationship\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"\/advantage-news\/advantage-kroger-precision-marketing-and-84-51-expand-relationship\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"\/advantage-news\/advantage-kroger-precision-marketing-and-84-51-expand-relationship\/#primaryimage\",\"url\":\"https:\/\/youradv.com\/wp-content\/uploads\/2022\/02\/Adv_Solutions_Kroger_8452_Tile-2.jpg\",\"contentUrl\":\"https:\/\/youradv.com\/wp-content\/uploads\/2022\/02\/Adv_Solutions_Kroger_8452_Tile-2.jpg\",\"width\":600,\"height\":600},{\"@type\":\"BreadcrumbList\",\"@id\":\"\/advantage-news\/advantage-kroger-precision-marketing-and-84-51-expand-relationship\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/youradv.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Advantage, Kroger Precision Marketing and 84.51\u00b0 Expand Relationship\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/youradv.com\/#website\",\"url\":\"https:\/\/youradv.com\/\",\"name\":\"Advantage Solutions\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/youradv.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/youradv.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/youradv.com\/#organization\",\"name\":\"Advantage Solutions\",\"url\":\"https:\/\/youradv.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/youradv.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/youradv.com\/wp-content\/uploads\/2024\/07\/advantagelogo.svg\",\"contentUrl\":\"https:\/\/youradv.com\/wp-content\/uploads\/2024\/07\/advantagelogo.svg\",\"width\":1,\"height\":1,\"caption\":\"Advantage Solutions\"},\"image\":{\"@id\":\"https:\/\/youradv.com\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Advantage Sales Expands Kroger Partnership","description":"Advantage Sales expands its relationship with Kroger Precision Marketing and 84.51\u00b0, increasing digital commerce and targeting access.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"\/advantage-news\/advantage-kroger-precision-marketing-and-84-51-expand-relationship\/","og_locale":"en_US","og_type":"article","og_title":"Advantage Sales Expands Kroger Partnership","og_description":"Advantage Sales expands its relationship with Kroger Precision Marketing and 84.51\u00b0, increasing digital commerce and targeting access.","og_url":"\/advantage-news\/advantage-kroger-precision-marketing-and-84-51-expand-relationship\/","og_site_name":"Advantage Solutions","og_image":[{"width":600,"height":600,"url":"https:\/\/youradv.com\/wp-content\/uploads\/2022\/02\/Adv_Solutions_Kroger_8452_Tile-2.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/youradv.com\/mrktblog\/advantage-kroger-precision-marketing-and-84-51-expand-relationship\/","url":"\/advantage-news\/advantage-kroger-precision-marketing-and-84-51-expand-relationship\/","name":"Advantage Sales Expands Kroger Partnership","isPartOf":{"@id":"https:\/\/youradv.com\/#website"},"primaryImageOfPage":{"@id":"\/advantage-news\/advantage-kroger-precision-marketing-and-84-51-expand-relationship\/#primaryimage"},"image":{"@id":"\/advantage-news\/advantage-kroger-precision-marketing-and-84-51-expand-relationship\/#primaryimage"},"thumbnailUrl":"https:\/\/youradv.com\/wp-content\/uploads\/2022\/02\/Adv_Solutions_Kroger_8452_Tile-2.jpg","datePublished":"2022-02-01T00:00:00+00:00","description":"Advantage Sales expands its relationship with Kroger Precision Marketing and 84.51\u00b0, increasing digital commerce and targeting access.","breadcrumb":{"@id":"\/advantage-news\/advantage-kroger-precision-marketing-and-84-51-expand-relationship\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["\/advantage-news\/advantage-kroger-precision-marketing-and-84-51-expand-relationship\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"\/advantage-news\/advantage-kroger-precision-marketing-and-84-51-expand-relationship\/#primaryimage","url":"https:\/\/youradv.com\/wp-content\/uploads\/2022\/02\/Adv_Solutions_Kroger_8452_Tile-2.jpg","contentUrl":"https:\/\/youradv.com\/wp-content\/uploads\/2022\/02\/Adv_Solutions_Kroger_8452_Tile-2.jpg","width":600,"height":600},{"@type":"BreadcrumbList","@id":"\/advantage-news\/advantage-kroger-precision-marketing-and-84-51-expand-relationship\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/youradv.com\/"},{"@type":"ListItem","position":2,"name":"Advantage, Kroger Precision Marketing and 84.51\u00b0 Expand Relationship"}]},{"@type":"WebSite","@id":"https:\/\/youradv.com\/#website","url":"https:\/\/youradv.com\/","name":"Advantage Solutions","description":"","publisher":{"@id":"https:\/\/youradv.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/youradv.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/youradv.com\/#organization","name":"Advantage Solutions","url":"https:\/\/youradv.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/youradv.com\/#\/schema\/logo\/image\/","url":"https:\/\/youradv.com\/wp-content\/uploads\/2024\/07\/advantagelogo.svg","contentUrl":"https:\/\/youradv.com\/wp-content\/uploads\/2024\/07\/advantagelogo.svg","width":1,"height":1,"caption":"Advantage Solutions"},"image":{"@id":"https:\/\/youradv.com\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/youradv.com\/wp-json\/wp\/v2\/mrktblog-posts\/2842","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/youradv.com\/wp-json\/wp\/v2\/mrktblog-posts"}],"about":[{"href":"https:\/\/youradv.com\/wp-json\/wp\/v2\/types\/mrktblog-posts"}],"version-history":[{"count":0,"href":"https:\/\/youradv.com\/wp-json\/wp\/v2\/mrktblog-posts\/2842\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/youradv.com\/wp-json\/wp\/v2\/media\/2843"}],"wp:attachment":[{"href":"https:\/\/youradv.com\/wp-json\/wp\/v2\/media?parent=2842"}],"wp:term":[{"taxonomy":"mrktblog-category","embeddable":true,"href":"https:\/\/youradv.com\/wp-json\/wp\/v2\/mrktblog-category?post=2842"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}