The challenge for many women and girls to afford feminine hygiene and menstrual products, known as period poverty, is a critical health and economic issue.<\/p>\n
Statistics show one in four women struggle to pay for period products, and one in five girls in the U.S. have missed school due to lack of access to menstrual products. Now a leading national drug retailer, along with feminine product manufacturers and Advantage Solutions, is taking steps to fight period poverty.<\/p>\n
Now through May 22, the retailer, in partnership with Kimberly-Clark, Procter & Gamble and Edgewell Personal Care, is running an awareness and educational campaign at 3,000 stores in the U.S. and Puerto Rico that aims to combat the issue.<\/p>\n
The campaign includes beauty and wellness consultants in-store, coupons for feminine care products and donations of products to organizations fighting period poverty. Advantage signed on to help bring the experience to life, including artwork, signage and collateral material promoting the campaign.<\/p>\n
\u201cWhen we were approached by the retailer about this campaign in February, we were really moved to help get the word about period poverty out there,\u201d says Nicole Costantini, director of customer experience partnerships at Advantage.<\/p>\n
Advantage has worked with the drug chain on experiential campaigns since 2020, creating about 75 in-store activations a year, but always in the beauty segment. The period poverty initiative marks the first time the two companies are teaming up on a wellness campaign, and the team was excited about the opportunity.<\/p>\n
\u201cWhile it was the same execution as our beauty work for the stores \u2014 building a timeline, working with vendors, collecting assets, creating artwork \u2014 the difference here was that we\u2019re helping an important cause, which made this really meaningful for us,\u201d Costantini says.<\/p>\n
Advantage created in-store signage with the retailer\u2019s messaging such as \u201cEnd period poverty\u201d and \u201cPeriod care is a right, not a privilege,\u201d along with a coupon brochure featuring well-known feminine hygiene brands including Always, Playtex Sport and Kotex.<\/p>\n
Each brand created its own pages for the coupon brochure put together by Advantage, which also includes savings on the products and information on how each manufacturer is helping to fight period poverty. For each product purchased at participating stores through June 30, Kimberly-Clark, Procter & Gamble and Edgewell will donate feminine products to their respective philanthropic partners who focus on ending period poverty.<\/p>\n
For Advantage, the project expands its relationship with its retail partner beyond beauty into health and wellness. As the retailer continues to focus on increasing wellness awareness, more educational and cause-based initiatives may be on the horizon.<\/p>\n
\u201cNo one\u2019s personal care needs should be out of reach,\u201d says Rebecca Grey, vice president of belonging and impact at Advantage Solutions. \u201cAs a purpose-driven organization, we are constantly seeking opportunities to harness the power of winning together to deepen our impact, internally and externally.<\/p>\n
\u201cWith a workforce of 65% women, we know menstrual health \u2014 access to hygiene products, management of menstrual disorders \u2014 can impact productivity and career advancement,\u201d she says. \u201cThat\u2019s why we’re thrilled to join a leading retailer and manufacturers in the effort to fight period poverty.\u201d<\/p>\n
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The challenge for many women and girls to afford feminine hygiene and menstrual products, known as period poverty, is a critical health and economic issue. Retail Partnerships Bring Awareness to an Urgent Issue Statistics show one in four women struggle to pay for period products, and one in five girls in the U.S. have missed […]<\/p>\n","protected":false},"featured_media":2792,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"mrktblog-category":[41],"class_list":["post-2793","mrktblog-posts","type-mrktblog-posts","status-publish","format-standard","has-post-thumbnail","hentry","mrktblog-category-advantage-news"],"acf":[],"yoast_head":"\n