{"id":2758,"date":"2020-09-29T00:00:00","date_gmt":"2020-09-29T00:00:00","guid":{"rendered":"\/advantage-360\/5-must-do-tactics-when-advertising-on-youtube\/"},"modified":"2025-11-03T18:24:39","modified_gmt":"2025-11-03T18:24:39","slug":"5-must-do-tactics-when-advertising-on-youtube","status":"publish","type":"mrktblog-posts","link":"https:\/\/youradv.com\/mrktblog\/5-must-do-tactics-when-advertising-on-youtube\/","title":{"rendered":"5 Must-Do Tactics When Advertising on YouTube"},"content":{"rendered":"

Marketers who are counting on social media campaigns to capture today\u2019s consumers should know: YouTube viewership is skyrocketing.<\/p>\n

YouTube’s Role in Driving Digital Consumer Engagement<\/h2>\n

Capturing the eyes and ears of today\u2019s stay-at-home consumer, the social media platform has grown to 2 billion<\/a> active monthly users worldwide, second only to Facebook. In the U.S., viewership of live events, cooking videos, exercise videos, museum tours and other content has risen sharply across devices, with more than 100 million users<\/a> now watching YouTube content on their TV screens each month.<\/p>\n

As the platform quickly becomes the go-to medium for many brands that want to boost recognition and revenue, here are five tips for creating and maximizing a YouTube video campaign that drives measurable digital consumer engagement.<\/p>\n

1. Tell a Story <\/strong> Compelling storytelling increases brand awareness and leaves a lasting impression on YouTubers. Do you want to evoke a particular emotion? Or show how your product or service makes the pandemic-weary shopper\u2019s life easier? Whatever your aim, strongly associate your brand with the content and be sure to capture a viewer\u2019s attention in the first five seconds.<\/p>\n

For best results, display your product in action or show the details of your service, use actors and characters your viewers can relate to and create ads for viewing with the sound on since people go to YouTube to watch content.<\/p>\n

2. Let consumers know what to do next.<\/strong> Include a clear call to action in your ad\u2019s messaging and take advantage of the ad space available to you. For example, one skincare line, Paula’s Choice, capitalizes on multiple ad formats, promoting both a skippable ad and display version. The use of two ad formats exposes the viewer to the brand before, during and even after the video ends for maximum impact.<\/p>\n

You can drive brand lift by taking advantage of other interactive features, such as interactive info cards that point to other content, a website or poll; a call-to-action overlay; or an end screen that presents more content. A variety of features gives viewers multiple points to take action during their YouTube experience.<\/p>\n

3. Consider every option for targeting content.<\/strong> Because YouTube ads<\/a> create shopper intent, it\u2019s critical to identify attentive, qualified audiences for your brand. Luckily, YouTube has effective targeting options, including:<\/p>\n