{"id":2673,"date":"2023-01-06T00:00:00","date_gmt":"2023-01-06T00:00:00","guid":{"rendered":"\/www.youradv.com\/press\/aucs-marcella-oglesby-named-a-top-woman-in-marketing\/"},"modified":"2023-01-06T00:00:00","modified_gmt":"2023-01-06T00:00:00","slug":"aucs-marcella-oglesby-named-a-top-woman-in-marketing","status":"publish","type":"mrktblog-posts","link":"https:\/\/youradv.com\/mrktblog\/aucs-marcella-oglesby-named-a-top-woman-in-marketing\/","title":{"rendered":"AUC\u2019s Marcella Oglesby Named a Top Woman in Marketing"},"content":{"rendered":"

IRVINE, Calif. \u2015 Marcella Oglesby, executive creative director for Advantage Unified Commerce<\/a> (AUC), an Advantage Solutions agency, was the recipient of the 2022 Picassa Award<\/a> at Chief Marketer\u2019s Top Women in Marketing ceremony on December 13.<\/p>\n

Recognized for Creative Vision and Inclusive Leadership<\/h2>\n

The Picassa award goes to \u201ca skilled marketer with a designer-keen eye for the visual,\u201d according to Chief Marketer. Oglesby, who led the creative rebranding of the newly launched AUC last year, was selected for \u201cembedding DEI principles and actions throughout her creative process and not being afraid to dismantle old ways of doing things if it prevents diverse voices from being represented in the work. Her vision for unifying five agencies into one new brand resulted in a 413% boost in web traffic in the first week, 55,000 new social followers and a significant boost in invitations for key executives to speak at major industry conferences.\u201d<\/p>\n

\u201cMarcella is more than a top woman in marketing, she breaks all barriers and ceilings through her passion, selflessness, creativity and heart,\u201d said AUC President Victor Lee. \u201cAs the co-executive creative director, she goes well beyond the pretty pictures and well-written words, she leads her teams to develop the most effective product we can deliver on behalf of our clients. She motivates everyone to find an extra gear they never knew they had and is a constant inspiration as an executive, leader and, most importantly, person.\u201d<\/p>\n

Her work is a strong example of impactful consumer packaged goods marketing, with results that reflect deep alignment between brand strategy and market engagement.<\/p>\n

In addition to honoring Oglesby, Chief Marketer also named AUC\u2019s Valerie Bernstein, executive vice president, business development and marketing, as a finalist in \u201cThe Crowd Pleaser\u201d category, described as a leader who, \u201cwhen it comes to audience development \u2026 knows how to read and work the room. A mastermind at identifying the audiences her brands seek, and the content those audiences need. Proof of her superior skills live in the acquisition, engagement and retention numbers.\u201d<\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

IRVINE, Calif. \u2015 Marcella Oglesby, executive creative director for Advantage Unified Commerce (AUC), an Advantage Solutions agency, was the recipient of the 2022 Picassa Award at Chief Marketer\u2019s Top Women in Marketing ceremony on December 13. Recognized for Creative Vision and Inclusive Leadership The Picassa award goes to \u201ca skilled marketer with a designer-keen eye […]<\/p>\n","protected":false},"featured_media":2672,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"mrktblog-category":[42],"class_list":["post-2673","mrktblog-posts","type-mrktblog-posts","status-publish","format-standard","has-post-thumbnail","hentry","mrktblog-category-press"],"acf":[],"yoast_head":"\nAUC\u2019s Marcella Oglesby Named a Top Woman in Marketing<\/title>\n<meta name=\"description\" content=\"Executive Creative Director Marcella Oglesby of Advantage Unified Commerce was honored with the 2022 Picassa Award by Chief Marketer.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"\/www.youradv.com\/press\/aucs-marcella-oglesby-named-a-top-woman-in-marketing\/\" \/>\n<meta property=\"og:locale\" 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