Most Gen Z consumers enjoy receiving product samples, which are often a deciding factor in their purchase decisions, according to “Gen Z Wants Product Samples \u2015 With a Few Changes, Please,” based on a July 2022 survey of more than 1,000 consumers ages 13 to 25 by Advantage Solutions. What\u2019s more, six in 10 teens and young adults surveyed say they\u2019re likely to share a positive experience with a product sample on social media.<\/p>\n
Sampling is a very effective way to influence Gen Z purchases, with seven in 10 survey respondents saying food samples are very influential or “often a deciding factor” in post-sampling purchases. Two-thirds of female teens and young adults are swayed by beauty samples and nearly 60% of males say beverage samples are often a deciding factor in their purchases.<\/p>\n
This highlights a powerful opportunity for brands to elevate consumer engagement by rethinking how samples are distributed, personalized, and integrated into omnichannel experiences.<\/p>\n
Among the report’s other key findings are:<\/p>\n
Most Gen Z consumers enjoy receiving product samples, which are often a deciding factor in their purchase decisions, according to “Gen Z Wants Product Samples \u2015 With a Few Changes, Please,” based on a July 2022 survey of more than 1,000 consumers ages 13 to 25 by Advantage Solutions. What\u2019s more, six in 10 teens […]<\/p>\n","protected":false},"featured_media":1071,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"advantage360-category":[46],"class_list":["post-2609","advantage360-reports","type-advantage360-reports","status-publish","format-standard","has-post-thumbnail","hentry","advantage360-category-shopper-study"],"acf":[],"yoast_head":"\n