{"id":2585,"date":"2023-03-01T00:00:00","date_gmt":"2023-03-01T00:00:00","guid":{"rendered":"\/advantage-360\/pulse-survey-u-s-adults-have-health-and-wellness-on-their-minds-and-in-their-kitchens\/"},"modified":"2025-11-03T18:09:28","modified_gmt":"2025-11-03T18:09:28","slug":"pulse-survey-u-s-adults-have-health-and-wellness-on-their-minds-and-in-their-kitchens","status":"publish","type":"advantage360-reports","link":"https:\/\/youradv.com\/advantage360\/pulse-survey-u-s-adults-have-health-and-wellness-on-their-minds-and-in-their-kitchens\/","title":{"rendered":"Pulse Survey: U.S. Adults Have Health and Wellness on Their Minds (and in Their Kitchens)"},"content":{"rendered":"<p>American consumers are buying packaged foods, beverages and supplements in search of better physical and mental health, with just 13% of the more than 1,000 adults surveyed by Advantage Solutions in mid-February saying they don\u2019t purchase products that claim health-and-wellness benefits.<\/p>\n<h2>Nutrition, Energy, and Immune Health Drive Demand for Functional Products<\/h2>\n<p>While those buying these products are looking to enhance their nutrition, energy, immune health and digestive health especially, even those not yet buying them are expressing interest in these and other products touting health-and-wellness claims, according to &#8220;U.S. Adults Have Health and Wellness on Their Minds (and in Their Kitchens),&#8221; based on the results of the latest Advantage Solutions Pulse Survey.<\/p>\n<p>Among the survey&#8217;s findings:<\/p>\n<ul>\n<li>While Americans are most often turning to supplements \u2014 60% of adults say they\u2019ve purchased nutritional supplements, for instance \u2014 there is significant interest in packaged food and beverages that tout health-and-wellness benefits.<\/li>\n<li>In the past three months, about one-third of survey respondents have purchased foods that claim to enhance nutrition, such as those touting extra vitamins or minerals, protein, etc. One-fourth have picked up foods that claim to boost energy, improve digestive health, enhance physical appearance or are marketed to people adhering to a special diet, such as keto or low-carb.<\/li>\n<li>Compared to the percentage of those who purchased them during the previous three months, more consumers say in the next three months they are very likely to buy supplements that increase energy, drinks that improve digestive health, and food and beverages that support better sleep.<\/li>\n<li>Asked which health-and-wellness foods, beverages or supplements they\u2019re interested in \u2014 but haven\u2019t purchased yet \u2014 consumers most often selected those claiming nutrition, energy, immunity and digestive benefits. Nearly half of the respondents who haven\u2019t yet purchased supplements with nutrition or immune-health claims are considering them.<\/li>\n<li>When choosing where to spend money on food, beverages and supplements that have health-and-wellness benefits, U.S. consumers are split: About one-fifth most value a retailer they can trust (21%), another one-fifth (21%) prefer a retailer that offers a variety of these products and a like amount (19%) say competitive prices are key. Nearly as many (17%) want to buy these products at the store they visit for their weekly shopping.<\/li>\n<\/ul>\n<p>This survey points to evolving consumer and retail industry trends that emphasize wellness, trust, and functional benefits \u2014 insights that can guide innovation in both product development and retail strategy.<\/p>\n<p>The report also includes nearly two dozen product ideas submitted by survey respondents.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>American consumers are buying packaged foods, beverages and supplements in search of better physical and mental health, with just 13% of the more than 1,000 adults surveyed by Advantage Solutions in mid-February saying they don\u2019t purchase products that claim health-and-wellness benefits. Nutrition, Energy, and Immune Health Drive Demand for Functional Products While those buying these [&hellip;]<\/p>\n","protected":false},"featured_media":2583,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"advantage360-category":[45],"class_list":["post-2585","advantage360-reports","type-advantage360-reports","status-publish","format-standard","has-post-thumbnail","hentry","advantage360-category-outlook"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Survey: Americans Seek Health Benefits From Food and Supplements<\/title>\n<meta name=\"description\" content=\"A new Advantage Solutions survey shows growing interest in packaged foods, beverages, and supplements that promote physical and mental wellness.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"\/advantage360\/pulse-survey-u-s-adults-have-health-and-wellness-on-their-minds-and-in-their-kitchens\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Survey: Americans Seek Health Benefits From Food and Supplements\" \/>\n<meta property=\"og:description\" content=\"A new Advantage Solutions survey shows growing interest in packaged foods, beverages, and supplements that promote physical and mental wellness.\" \/>\n<meta property=\"og:url\" content=\"\/advantage360\/pulse-survey-u-s-adults-have-health-and-wellness-on-their-minds-and-in-their-kitchens\/\" \/>\n<meta property=\"og:site_name\" content=\"Advantage Solutions\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-03T18:09:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/youradv.com\/wp-content\/uploads\/2023\/03\/Publication_HealthWellness-4-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/youradv.com\/advantage360\/pulse-survey-u-s-adults-have-health-and-wellness-on-their-minds-and-in-their-kitchens\/\",\"url\":\"\/advantage-360\/pulse-survey-u-s-adults-have-health-and-wellness-on-their-minds-and-in-their-kitchens\/\",\"name\":\"Survey: Americans Seek Health Benefits From Food and Supplements\",\"isPartOf\":{\"@id\":\"https:\/\/youradv.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"\/advantage-360\/pulse-survey-u-s-adults-have-health-and-wellness-on-their-minds-and-in-their-kitchens\/#primaryimage\"},\"image\":{\"@id\":\"\/advantage-360\/pulse-survey-u-s-adults-have-health-and-wellness-on-their-minds-and-in-their-kitchens\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/youradv.com\/wp-content\/uploads\/2023\/03\/Publication_HealthWellness-4-2.jpg\",\"datePublished\":\"2023-03-01T00:00:00+00:00\",\"dateModified\":\"2025-11-03T18:09:28+00:00\",\"description\":\"A new Advantage Solutions survey shows growing interest in packaged foods, beverages, and supplements that promote physical and mental wellness.\",\"breadcrumb\":{\"@id\":\"\/advantage-360\/pulse-survey-u-s-adults-have-health-and-wellness-on-their-minds-and-in-their-kitchens\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"\/advantage-360\/pulse-survey-u-s-adults-have-health-and-wellness-on-their-minds-and-in-their-kitchens\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"\/advantage-360\/pulse-survey-u-s-adults-have-health-and-wellness-on-their-minds-and-in-their-kitchens\/#primaryimage\",\"url\":\"https:\/\/youradv.com\/wp-content\/uploads\/2023\/03\/Publication_HealthWellness-4-2.jpg\",\"contentUrl\":\"https:\/\/youradv.com\/wp-content\/uploads\/2023\/03\/Publication_HealthWellness-4-2.jpg\",\"width\":600,\"height\":600},{\"@type\":\"BreadcrumbList\",\"@id\":\"\/advantage-360\/pulse-survey-u-s-adults-have-health-and-wellness-on-their-minds-and-in-their-kitchens\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/youradv.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Pulse Survey: U.S. Adults Have Health and Wellness on Their Minds (and in Their Kitchens)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/youradv.com\/#website\",\"url\":\"https:\/\/youradv.com\/\",\"name\":\"Advantage Solutions\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/youradv.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/youradv.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/youradv.com\/#organization\",\"name\":\"Advantage Solutions\",\"url\":\"https:\/\/youradv.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/youradv.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/youradv.com\/wp-content\/uploads\/2024\/07\/advantagelogo.svg\",\"contentUrl\":\"https:\/\/youradv.com\/wp-content\/uploads\/2024\/07\/advantagelogo.svg\",\"width\":1,\"height\":1,\"caption\":\"Advantage Solutions\"},\"image\":{\"@id\":\"https:\/\/youradv.com\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Survey: Americans Seek Health Benefits From Food and Supplements","description":"A new Advantage Solutions survey shows growing interest in packaged foods, beverages, and supplements that promote physical and mental wellness.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"\/advantage360\/pulse-survey-u-s-adults-have-health-and-wellness-on-their-minds-and-in-their-kitchens\/","og_locale":"en_US","og_type":"article","og_title":"Survey: Americans Seek Health Benefits From Food and Supplements","og_description":"A new Advantage Solutions survey shows growing interest in packaged foods, beverages, and supplements that promote physical and mental wellness.","og_url":"\/advantage360\/pulse-survey-u-s-adults-have-health-and-wellness-on-their-minds-and-in-their-kitchens\/","og_site_name":"Advantage Solutions","article_modified_time":"2025-11-03T18:09:28+00:00","og_image":[{"width":600,"height":600,"url":"https:\/\/youradv.com\/wp-content\/uploads\/2023\/03\/Publication_HealthWellness-4-2.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/youradv.com\/advantage360\/pulse-survey-u-s-adults-have-health-and-wellness-on-their-minds-and-in-their-kitchens\/","url":"\/advantage-360\/pulse-survey-u-s-adults-have-health-and-wellness-on-their-minds-and-in-their-kitchens\/","name":"Survey: Americans Seek Health Benefits From Food and Supplements","isPartOf":{"@id":"https:\/\/youradv.com\/#website"},"primaryImageOfPage":{"@id":"\/advantage-360\/pulse-survey-u-s-adults-have-health-and-wellness-on-their-minds-and-in-their-kitchens\/#primaryimage"},"image":{"@id":"\/advantage-360\/pulse-survey-u-s-adults-have-health-and-wellness-on-their-minds-and-in-their-kitchens\/#primaryimage"},"thumbnailUrl":"https:\/\/youradv.com\/wp-content\/uploads\/2023\/03\/Publication_HealthWellness-4-2.jpg","datePublished":"2023-03-01T00:00:00+00:00","dateModified":"2025-11-03T18:09:28+00:00","description":"A new Advantage Solutions survey shows growing interest in packaged foods, beverages, and supplements that promote physical and mental wellness.","breadcrumb":{"@id":"\/advantage-360\/pulse-survey-u-s-adults-have-health-and-wellness-on-their-minds-and-in-their-kitchens\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["\/advantage-360\/pulse-survey-u-s-adults-have-health-and-wellness-on-their-minds-and-in-their-kitchens\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"\/advantage-360\/pulse-survey-u-s-adults-have-health-and-wellness-on-their-minds-and-in-their-kitchens\/#primaryimage","url":"https:\/\/youradv.com\/wp-content\/uploads\/2023\/03\/Publication_HealthWellness-4-2.jpg","contentUrl":"https:\/\/youradv.com\/wp-content\/uploads\/2023\/03\/Publication_HealthWellness-4-2.jpg","width":600,"height":600},{"@type":"BreadcrumbList","@id":"\/advantage-360\/pulse-survey-u-s-adults-have-health-and-wellness-on-their-minds-and-in-their-kitchens\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/youradv.com\/"},{"@type":"ListItem","position":2,"name":"Pulse Survey: U.S. Adults Have Health and Wellness on Their Minds (and in Their Kitchens)"}]},{"@type":"WebSite","@id":"https:\/\/youradv.com\/#website","url":"https:\/\/youradv.com\/","name":"Advantage Solutions","description":"","publisher":{"@id":"https:\/\/youradv.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/youradv.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/youradv.com\/#organization","name":"Advantage Solutions","url":"https:\/\/youradv.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/youradv.com\/#\/schema\/logo\/image\/","url":"https:\/\/youradv.com\/wp-content\/uploads\/2024\/07\/advantagelogo.svg","contentUrl":"https:\/\/youradv.com\/wp-content\/uploads\/2024\/07\/advantagelogo.svg","width":1,"height":1,"caption":"Advantage Solutions"},"image":{"@id":"https:\/\/youradv.com\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/youradv.com\/wp-json\/wp\/v2\/advantage360-reports\/2585","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/youradv.com\/wp-json\/wp\/v2\/advantage360-reports"}],"about":[{"href":"https:\/\/youradv.com\/wp-json\/wp\/v2\/types\/advantage360-reports"}],"version-history":[{"count":0,"href":"https:\/\/youradv.com\/wp-json\/wp\/v2\/advantage360-reports\/2585\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/youradv.com\/wp-json\/wp\/v2\/media\/2583"}],"wp:attachment":[{"href":"https:\/\/youradv.com\/wp-json\/wp\/v2\/media?parent=2585"}],"wp:term":[{"taxonomy":"advantage360-category","embeddable":true,"href":"https:\/\/youradv.com\/wp-json\/wp\/v2\/advantage360-category?post=2585"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}