{"id":2575,"date":"2024-11-13T00:00:00","date_gmt":"2024-11-13T00:00:00","guid":{"rendered":"\/advantage-360\/for-budget-conscious-shoppers-the-right-price-is-a-priority\/"},"modified":"2025-10-29T16:26:08","modified_gmt":"2025-10-29T16:26:08","slug":"for-budget-conscious-shoppers-the-right-price-is-a-priority","status":"publish","type":"advantage360-reports","link":"https:\/\/youradv.com\/advantage360\/for-budget-conscious-shoppers-the-right-price-is-a-priority\/","title":{"rendered":"For budget-conscious shoppers, the right price is a priority"},"content":{"rendered":"<p>With shoppers continuing to tighten their grocery budgets, retailers and manufacturers have an opportunity to win customers now and build loyalty for the future.<\/p>\n<p>Nearly 80% of shoppers are considering price before making a purchase most or all of the time, according to a new study from Advantage Solutions\u2019 Branded Services | SMARTeam that surveyed more than 1,400 shoppers about the impact of grocery prices on their shopping behavior. More than half of shoppers consider price per unit\/ounce\/count.<\/p>\n<p>With six in 10 Americans describing themselves as pressured by personal finances, this much is clear \u2014 finding the best prices on grocery items is the top priority when shopping for food and other household items.<\/p>\n<h2>Shopper Insights Reveal Price Is Priority #1<\/h2>\n<p>Shopper insights from the SMARTeam study point to stark financial segmentation in grocery behavior:<\/p>\n<ul>\n<li>40% of shoppers say they are comfortable with their personal finances.<\/li>\n<li>45% say they are \u201cmanaging, but money is tight.\u201d<\/li>\n<li>15% say they are struggling and cannot keep up with current expenses.<\/li>\n<\/ul>\n<p>\u201cSome shoppers look for sales, while others rely on retailer low prices,\u201d says Katie Rigby, senior director of shopper insights for SMARTeam. \u201cSales motivate financially comfortable shoppers to stock up regardless of how much they already have on-hand, while 75% of those who are struggling say the retailer with the lowest prices matters most. Manufacturers need to understand what\u2019s motivating the buyer to ensure the deal has the best ROI.\u201d<\/p>\n<h3>Strategic Implications for Brands and Retailers<\/h3>\n<p>With two-thirds of consumers stretching food budgets, households are cooking at home more and dining out less. This presents retailers and brands with opportunities to drive trips and increase basket sizes.<\/p>\n<ul>\n<li>Recipe ideas for leftovers are resonating. \u201cTo help stretch their pocketbooks, shoppers are eating leftovers more often,\u201d Rigby says. \u201cRecipe ideas should be part of manufacturers\u2019 social media strategy.\u201d<\/li>\n<li>Value vs. quality: For food purchases, quality ranks #1 for 44% of shoppers; value ranks second at 35%. For non-food items, value is the top consideration (37%).<\/li>\n<li>Promotions that work: Temporary price reductions, coupons, and multi-buy deals are still highly effective in converting shoppers.<\/li>\n<li>Size awareness gap: 85% of shoppers say they\u2019d buy a larger-sized product if the price doesn\u2019t increase \u2014 but only 39% say they\u2019d notice the change unprompted. This indicates a missed opportunity for value-based messaging on packaging.<\/li>\n<li>Channel matters: Grocery remains the top destination for 54% of shoppers \u2014 and this group is less sensitive to per-unit pricing.<\/li>\n<\/ul>\n<p>SNAP shoppers, though fewer in number, spend 20% more on groceries than non-SNAP shoppers. While they are more attuned to discounts, their spending power represents a key strategic demographic.<\/p>\n<h2>What\u2019s Next for Price-Conscious Shoppers<\/h2>\n<p>Convenience continues to play a major role in purchase decisions. \u201cWhether it\u2019s busy or bored cooks, demand continues for ready-to-eat and heat-and-eat meal solutions as shoppers shift from dining out to easy-meals at-home,\u201d Rigby adds.<\/p>\n<p>For CPG manufacturers and grocery retailers, understanding financial comfort, motivators behind bulk buying, and promotional visibility are critical in the months ahead. As shoppers continue to prioritize value, the ability to communicate that value clearly \u2014 across platforms, packaging and price point \u2014 will drive sustained engagement.<\/p>\n<p>Download the Advantage pricing study here.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With shoppers continuing to tighten their grocery budgets, retailers and manufacturers have an opportunity to win customers now and build loyalty for the future. Nearly 80% of shoppers are considering price before making a purchase most or all of the time, according to a new study from Advantage Solutions\u2019 Branded Services | SMARTeam that surveyed [&hellip;]<\/p>\n","protected":false},"featured_media":1039,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"advantage360-category":[46],"class_list":["post-2575","advantage360-reports","type-advantage360-reports","status-publish","format-standard","has-post-thumbnail","hentry","advantage360-category-shopper-study"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Shopper Insights: Price Sensitivity Shapes Grocery Behavior<\/title>\n<meta name=\"description\" content=\"New Advantage research reveals how shopper insights around pricing, value, and household needs are guiding food and CPG purchase decisions.\" \/>\n<meta name=\"robots\" content=\"index, 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