{"id":2567,"date":"2020-03-03T00:00:00","date_gmt":"2020-03-03T00:00:00","guid":{"rendered":"\/advantage-360\/e-commerce-image-strategy-showing-before-scrolling\/"},"modified":"2025-11-03T18:24:40","modified_gmt":"2025-11-03T18:24:40","slug":"e-commerce-image-strategy-showing-before-scrolling","status":"publish","type":"mrktblog-posts","link":"https:\/\/youradv.com\/mrktblog\/e-commerce-image-strategy-showing-before-scrolling\/","title":{"rendered":"E-Commerce Image Strategy: Showing Before Scrolling"},"content":{"rendered":"

Every minute, busy consumers are picking up their mobile devices with shopping on their minds \u2014 in most cases, \u201cbuying at a glance.\u201d<\/p>\n

Optimizing First Impressions Through Digital Shelf Strategy<\/h2>\n

Online shoppers using a mobile device spend less than five minutes<\/a>, on average, on a retailer\u2019s website, according to Salesforce data reported by Statista. In the ever-evolving world of e-commerce and omnichannel marketing, making those few minutes engaging will increase the percentage of visitors who stay and add to their digital shopping carts.<\/p>\n

The most efficient way to increase impact and drive conversion is through the strategic use of Above the Fold (ATF) imagery \u2014 the content consumers see at the top of the page before scrolling down. This valuable ATF real estate affects further actions shoppers take, if any.<\/p>\n

Why Above-the-Fold Content Drives Retail Success<\/h3>\n

Many shoppers simply won\u2019t take the extra time to scroll down a page if they\u2019re not properly enticed with appealing images and descriptive, but streamlined, copy. \u201cBelieve in the fold,\u201d said Amy Schade of Nielsen Norman Group. \u201cIt\u2019s there, and the user experience changes drastically at that spot<\/a>. Users don\u2019t scroll for fun. They scroll for a purpose.\u201d<\/p>\n

Content at the top of the page always influences the user experience \u2014 regardless of screen size. Two independent qualitative usability studies<\/a> have shown that shopping behavior is impacted dramatically by the fold; ATF content is viewed between 66% and 102% more than Below the Fold content.<\/p>\n

ATF content can have an impact on in-store sales, too. More than 80% of shoppers have used their mobile devices to help them shop while inside a brick-and-mortar store, according to research presented by Google.<\/p>\n

Best Practices<\/h3>\n

Digital marketing with ATF images is not as simple as slapping a bunch of pictures and facts at the top of a product page. The goal is to provide the right amount of information without overwhelming shoppers, because \u2014 just like an underwhelmed consumer \u2014 an overwhelmed consumer likely will leave the page without making a purchase.<\/h3>\n

The key to ATF success is leveraging product renderings, infographics and lifestyle images fluidly and using clear and concise product information, all while adhering to the guidelines of GS1<\/a>, the not-for-profit organization that develops and maintains global standards for business communication. Presenting less, but more meaningful, information that has been purposefully created and strategically placed is more effective.<\/p>\n

Sage Tree\u2019s Digital Shelf Strategy Team recommends using 3D product renderings. Renderings can make product packaging easier to read and can be created and approved before the packaging is printed. Additionally, high-resolution renderings enable zoom capabilities, making them more legible on mobile and desktop devices.<\/p>\n

\"Chip <\/p>\n

From enhanced images and infographics that clearly illustrate a product\u2019s multipack status and nutritional facts, to features and benefits icons that represent product claims, to lifestyle images that convey a product\u2019s uses, providing information in a visually appealing way that is easily located and understood will give consumers the transparency they demand before becoming brand loyalists.<\/p>\n

\"Image <\/p>\n

After strategic ATF imagery does its job \u2014 positively influencing the consumer experience, engaging shoppers in the brand\u2019s story and building trust and authenticity \u2014 the remainder of a product page must do its part to ensure shoppers remain engaged. This content should include more information about the company, the brand and other available products, solidifying trust. Equally important, the page layout must be easy to navigate.<\/p>\n

Think of ATF this way: Authenticity and Transparency inspire trust and business Flourishes as a result.<\/p>\n","protected":false},"excerpt":{"rendered":"

Every minute, busy consumers are picking up their mobile devices with shopping on their minds \u2014 in most cases, \u201cbuying at a glance.\u201d Optimizing First Impressions Through Digital Shelf Strategy Online shoppers using a mobile device spend less than five minutes, on average, on a retailer\u2019s website, according to Salesforce data reported by Statista. In […]<\/p>\n","protected":false},"featured_media":2566,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"mrktblog-category":[41],"class_list":["post-2567","mrktblog-posts","type-mrktblog-posts","status-publish","format-standard","has-post-thumbnail","hentry","mrktblog-category-advantage-news"],"acf":[],"yoast_head":"\nE-Commerce and the Power of Digital Shelf Strategy<\/title>\n<meta name=\"description\" content=\"How product imagery and page layout drive digital engagement and conversion, according to experts.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"\/advantage360\/e-commerce-image-strategy-showing-before-scrolling\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-Commerce and the Power of Digital Shelf Strategy\" \/>\n<meta property=\"og:description\" content=\"How product imagery and page layout drive digital engagement and conversion, according to experts.\" \/>\n<meta property=\"og:url\" content=\"\/advantage360\/e-commerce-image-strategy-showing-before-scrolling\/\" \/>\n<meta property=\"og:site_name\" content=\"Advantage Solutions\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-03T18:24:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/youradv.com\/wp-content\/uploads\/2020\/03\/CoverImage_E-commerceImages-2-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1020\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/youradv.com\/mrktblog\/e-commerce-image-strategy-showing-before-scrolling\/\",\"url\":\"\/advantage-360\/e-commerce-image-strategy-showing-before-scrolling\/\",\"name\":\"E-Commerce and the Power of Digital Shelf Strategy\",\"isPartOf\":{\"@id\":\"https:\/\/youradv.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"\/advantage-360\/e-commerce-image-strategy-showing-before-scrolling\/#primaryimage\"},\"image\":{\"@id\":\"\/advantage-360\/e-commerce-image-strategy-showing-before-scrolling\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/youradv.com\/wp-content\/uploads\/2020\/03\/CoverImage_E-commerceImages-2-2.jpg\",\"datePublished\":\"2020-03-03T00:00:00+00:00\",\"dateModified\":\"2025-11-03T18:24:40+00:00\",\"description\":\"How product imagery and page layout drive digital engagement and conversion, according to experts.\",\"breadcrumb\":{\"@id\":\"\/advantage-360\/e-commerce-image-strategy-showing-before-scrolling\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"\/advantage-360\/e-commerce-image-strategy-showing-before-scrolling\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"\/advantage-360\/e-commerce-image-strategy-showing-before-scrolling\/#primaryimage\",\"url\":\"https:\/\/youradv.com\/wp-content\/uploads\/2020\/03\/CoverImage_E-commerceImages-2-2.jpg\",\"contentUrl\":\"https:\/\/youradv.com\/wp-content\/uploads\/2020\/03\/CoverImage_E-commerceImages-2-2.jpg\",\"width\":1020,\"height\":400},{\"@type\":\"BreadcrumbList\",\"@id\":\"\/advantage-360\/e-commerce-image-strategy-showing-before-scrolling\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/youradv.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"E-Commerce Image Strategy: Showing Before Scrolling\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/youradv.com\/#website\",\"url\":\"https:\/\/youradv.com\/\",\"name\":\"Advantage Solutions\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/youradv.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/youradv.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/youradv.com\/#organization\",\"name\":\"Advantage Solutions\",\"url\":\"https:\/\/youradv.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/youradv.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/youradv.com\/wp-content\/uploads\/2024\/07\/advantagelogo.svg\",\"contentUrl\":\"https:\/\/youradv.com\/wp-content\/uploads\/2024\/07\/advantagelogo.svg\",\"width\":1,\"height\":1,\"caption\":\"Advantage Solutions\"},\"image\":{\"@id\":\"https:\/\/youradv.com\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"E-Commerce and the Power of Digital Shelf Strategy","description":"How product imagery and page layout drive digital engagement and conversion, according to experts.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"\/advantage360\/e-commerce-image-strategy-showing-before-scrolling\/","og_locale":"en_US","og_type":"article","og_title":"E-Commerce and the Power of Digital Shelf Strategy","og_description":"How product imagery and page layout drive digital engagement and conversion, according to experts.","og_url":"\/advantage360\/e-commerce-image-strategy-showing-before-scrolling\/","og_site_name":"Advantage Solutions","article_modified_time":"2025-11-03T18:24:40+00:00","og_image":[{"width":1020,"height":400,"url":"https:\/\/youradv.com\/wp-content\/uploads\/2020\/03\/CoverImage_E-commerceImages-2-2.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/youradv.com\/mrktblog\/e-commerce-image-strategy-showing-before-scrolling\/","url":"\/advantage-360\/e-commerce-image-strategy-showing-before-scrolling\/","name":"E-Commerce and the Power of Digital Shelf Strategy","isPartOf":{"@id":"https:\/\/youradv.com\/#website"},"primaryImageOfPage":{"@id":"\/advantage-360\/e-commerce-image-strategy-showing-before-scrolling\/#primaryimage"},"image":{"@id":"\/advantage-360\/e-commerce-image-strategy-showing-before-scrolling\/#primaryimage"},"thumbnailUrl":"https:\/\/youradv.com\/wp-content\/uploads\/2020\/03\/CoverImage_E-commerceImages-2-2.jpg","datePublished":"2020-03-03T00:00:00+00:00","dateModified":"2025-11-03T18:24:40+00:00","description":"How product imagery and page layout drive digital engagement and conversion, according to experts.","breadcrumb":{"@id":"\/advantage-360\/e-commerce-image-strategy-showing-before-scrolling\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["\/advantage-360\/e-commerce-image-strategy-showing-before-scrolling\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"\/advantage-360\/e-commerce-image-strategy-showing-before-scrolling\/#primaryimage","url":"https:\/\/youradv.com\/wp-content\/uploads\/2020\/03\/CoverImage_E-commerceImages-2-2.jpg","contentUrl":"https:\/\/youradv.com\/wp-content\/uploads\/2020\/03\/CoverImage_E-commerceImages-2-2.jpg","width":1020,"height":400},{"@type":"BreadcrumbList","@id":"\/advantage-360\/e-commerce-image-strategy-showing-before-scrolling\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/youradv.com\/"},{"@type":"ListItem","position":2,"name":"E-Commerce Image Strategy: Showing Before Scrolling"}]},{"@type":"WebSite","@id":"https:\/\/youradv.com\/#website","url":"https:\/\/youradv.com\/","name":"Advantage Solutions","description":"","publisher":{"@id":"https:\/\/youradv.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/youradv.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/youradv.com\/#organization","name":"Advantage Solutions","url":"https:\/\/youradv.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/youradv.com\/#\/schema\/logo\/image\/","url":"https:\/\/youradv.com\/wp-content\/uploads\/2024\/07\/advantagelogo.svg","contentUrl":"https:\/\/youradv.com\/wp-content\/uploads\/2024\/07\/advantagelogo.svg","width":1,"height":1,"caption":"Advantage Solutions"},"image":{"@id":"https:\/\/youradv.com\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/youradv.com\/wp-json\/wp\/v2\/mrktblog-posts\/2567","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/youradv.com\/wp-json\/wp\/v2\/mrktblog-posts"}],"about":[{"href":"https:\/\/youradv.com\/wp-json\/wp\/v2\/types\/mrktblog-posts"}],"version-history":[{"count":0,"href":"https:\/\/youradv.com\/wp-json\/wp\/v2\/mrktblog-posts\/2567\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/youradv.com\/wp-json\/wp\/v2\/media\/2566"}],"wp:attachment":[{"href":"https:\/\/youradv.com\/wp-json\/wp\/v2\/media?parent=2567"}],"wp:term":[{"taxonomy":"mrktblog-category","embeddable":true,"href":"https:\/\/youradv.com\/wp-json\/wp\/v2\/mrktblog-category?post=2567"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}