{"id":2565,"date":"2020-03-06T00:00:00","date_gmt":"2020-03-06T00:00:00","guid":{"rendered":"\/advantage-360\/5-reasons-in-store-experiences-events-matter\/"},"modified":"2025-10-29T16:39:16","modified_gmt":"2025-10-29T16:39:16","slug":"5-reasons-in-store-experiences-events-matter","status":"publish","type":"advantage360-reports","link":"https:\/\/youradv.com\/advantage360\/5-reasons-in-store-experiences-events-matter\/","title":{"rendered":"5 Reasons In-Store Experiences &#038; Events Matter"},"content":{"rendered":"<h2>In-Store Demos Create Lasting Shopper Impact<\/h2>\n<p>In-store experiences and events have an immediate and a lasting effect on shopper behavior, according to &#8220;5 Reasons In-Store Experiences &amp; Events Matter,&#8221; a new infographic by Advantage Customer Experience, Advantage Solutions&#8217; collective of experiential marketing agencies. The report reveals how in store demos and experiential events convert attention into action and build repeat purchase habits.<\/p>\n<h3>Experience Builds Loyalty<\/h3>\n<p>Nearly every shopper surveyed by Advantage (94%) said events have influenced their decisions to purchase products, according to Advantage Customer Experience. More than three-fourths of shoppers (78%) have repurchased products they learn about at an in-store experience or event.<\/p>\n<p>More than half of shoppers (57%) surveyed reported they are more likely to frequent a grocery store that offers in-store experiences.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In-Store Demos Create Lasting Shopper Impact In-store experiences and events have an immediate and a lasting effect on shopper behavior, according to &#8220;5 Reasons In-Store Experiences &amp; Events Matter,&#8221; a new infographic by Advantage Customer Experience, Advantage Solutions&#8217; collective of experiential marketing agencies. The report reveals how in store demos and experiential events convert attention [&hellip;]<\/p>\n","protected":false},"featured_media":2563,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"advantage360-category":[46],"class_list":["post-2565","advantage360-reports","type-advantage360-reports","status-publish","format-standard","has-post-thumbnail","hentry","advantage360-category-shopper-study"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Data Shows Impact of In-Store Demos and Events<\/title>\n<meta name=\"description\" content=\"Explore how in-store demos and events drive repurchase and loyalty, based on Advantage survey data.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"\/advantage360\/5-reasons-in-store-experiences-events-matter\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Data Shows Impact of In-Store Demos and Events\" \/>\n<meta property=\"og:description\" content=\"Explore how in-store demos and events drive repurchase and loyalty, based on Advantage survey data.\" \/>\n<meta property=\"og:url\" content=\"\/advantage360\/5-reasons-in-store-experiences-events-matter\/\" \/>\n<meta property=\"og:site_name\" content=\"Advantage Solutions\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-29T16:39:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/youradv.com\/wp-content\/uploads\/2020\/03\/Experiential-Infographic-2020-v4-1229x2048-3-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1229\" \/>\n\t<meta property=\"og:image:height\" content=\"2048\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/youradv.com\/advantage360\/5-reasons-in-store-experiences-events-matter\/\",\"url\":\"\/advantage-360\/5-reasons-in-store-experiences-events-matter\/\",\"name\":\"Data Shows Impact of In-Store Demos and Events\",\"isPartOf\":{\"@id\":\"https:\/\/youradv.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"\/advantage-360\/5-reasons-in-store-experiences-events-matter\/#primaryimage\"},\"image\":{\"@id\":\"\/advantage-360\/5-reasons-in-store-experiences-events-matter\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/youradv.com\/wp-content\/uploads\/2020\/03\/Experiential-Infographic-2020-v4-1229x2048-3-2.jpg\",\"datePublished\":\"2020-03-06T00:00:00+00:00\",\"dateModified\":\"2025-10-29T16:39:16+00:00\",\"description\":\"Explore how in-store demos and events drive repurchase and loyalty, based on Advantage survey data.\",\"breadcrumb\":{\"@id\":\"\/advantage-360\/5-reasons-in-store-experiences-events-matter\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"\/advantage-360\/5-reasons-in-store-experiences-events-matter\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"\/advantage-360\/5-reasons-in-store-experiences-events-matter\/#primaryimage\",\"url\":\"https:\/\/youradv.com\/wp-content\/uploads\/2020\/03\/Experiential-Infographic-2020-v4-1229x2048-3-2.jpg\",\"contentUrl\":\"https:\/\/youradv.com\/wp-content\/uploads\/2020\/03\/Experiential-Infographic-2020-v4-1229x2048-3-2.jpg\",\"width\":1229,\"height\":2048},{\"@type\":\"BreadcrumbList\",\"@id\":\"\/advantage-360\/5-reasons-in-store-experiences-events-matter\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/youradv.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"5 Reasons In-Store Experiences &#038; 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