{"id":2556,"date":"2023-11-06T00:00:00","date_gmt":"2023-11-06T00:00:00","guid":{"rendered":"\/advantage-360\/advantage-survey-half-of-shoppers-say-inflation-will-impact-spending-on-thanksgiving-food-and-holiday-gifts\/"},"modified":"2025-10-29T16:31:34","modified_gmt":"2025-10-29T16:31:34","slug":"advantage-survey-half-of-shoppers-say-inflation-will-impact-spending-on-thanksgiving-food-and-holiday-gifts","status":"publish","type":"advantage360-reports","link":"https:\/\/youradv.com\/advantage360\/advantage-survey-half-of-shoppers-say-inflation-will-impact-spending-on-thanksgiving-food-and-holiday-gifts\/","title":{"rendered":"Advantage Survey: Half of Shoppers Say Inflation Will Impact Spending on Thanksgiving Food and Holiday Gifts"},"content":{"rendered":"

Heading into the holiday selling season, half of Thanksgiving food shoppers and holiday gift-givers say inflation will impact their spending plans, according to \u201cHoliday Spending 2023: Consumers Share Food- and Gift-Shopping Plans\u201d<\/a>, based on an Oct. 23, 2023, survey of more than 1,100 U.S. adults aged 21 and over.<\/p>\n

Fifty percent of surveyed adults say inflation will alter their Thanksgiving food spending. Among that group, nearly six in 10 say they anticipate spending more money compared to last year, with 28% anticipating spending more to buy the same amount of food and 13% planning to spend more on less food. Only about two in 10 of these shoppers plan to spend more and buy more food.<\/p>\n

One-fourth of those who say inflation has affected their Thanksgiving food budgets expect to spend the same amount as last year but buy less food. Sixteen percent plan to spend less and buy less.<\/p>\n

Big picture, one-third of respondents (34%) expect to spend more on Thanksgiving food this year than they did in 2022, including 14% who say they\u2019ll spend \u201cmuch more.\u201d About half anticipate spending the same amount on their Thanksgiving dinners and one in 10 say they\u2019ll spend less compared to last year.<\/p>\n

For December holidays, four in 10 of respondents expect to spend more on food for Christmas, Hannukah and\/or New Year\u2019s Eve celebrations, with 16 percent anticipating spending \u201cmuch more.\u201d<\/p>\n

\u201cEven in tougher economic times, when customers are struggling to make ends meet, a preponderance of shoppers will stretch their budgets to make holiday feasts enjoyable and memorable,\u201d says Gil Phipps, senior vice president, global customer solutions for Advantage Solutions. \u201cThese are the meals that bring us together, that will provide cherished memories for years to come. Credit cards may carry a heavier load or corners may be cut elsewhere, but most shoppers are unwilling to curb these celebratory feasts.\u201d<\/p>\n

Holiday Gift-Giving: Spending Adjustments and Shifting Priorities<\/h2>\n

Nearly half (47%) of holiday gift buyers say inflation is altering their spending plans this year. Among that group, 63% expect to buy fewer gifts this year compared to last year, including:<\/p>\n