Whether shopping in stores or online, grocery customers are making frequent unplanned purchases \u2014 those not on their physical or mental shopping list \u2014 that are most often spurred by these top three causes: product deals, a desire to try new things and remembering something they needed or wanted while shopping, according to a January 2021 survey of more than 1,000 U.S. adult grocery shoppers by Advantage Sales, part of Advantage Solutions, and Suzy Inc.<\/p>\n
A majority (57%) of both brick-and-mortar and digital grocery shoppers (those buying online or with a grocery app) are adding unplanned purchases to their baskets every time or most times they shop, the survey found.<\/p>\n
“Spontaneous Sales: Why Grocery Shoppers Are Making Unplanned Purchases in Stores and Online,” the Advantage Sales report based on the survey results, provides valuable <\/strong>shopper insights<\/strong> <\/strong>about digital and in-store buying behaviors:<\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" Whether shopping in stores or online, grocery customers are making frequent unplanned purchases \u2014 those not on their physical or mental shopping list \u2014 that are most often spurred by these top three causes: product deals, a desire to try new things and remembering something they needed or wanted while shopping, according to a January […]<\/p>\n","protected":false},"featured_media":2549,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"advantage360-category":[46],"class_list":["post-2551","advantage360-reports","type-advantage360-reports","status-publish","format-standard","has-post-thumbnail","hentry","advantage360-category-shopper-study"],"acf":[],"yoast_head":"\n\n