{"id":2548,"date":"2021-03-02T00:00:00","date_gmt":"2021-03-02T00:00:00","guid":{"rendered":"\/advantage-360\/healthy-diets-power-protein-trends\/"},"modified":"2025-11-03T18:10:33","modified_gmt":"2025-11-03T18:10:33","slug":"healthy-diets-power-protein-trends","status":"publish","type":"advantage360-reports","link":"https:\/\/youradv.com\/advantage360\/healthy-diets-power-protein-trends\/","title":{"rendered":"Healthy Diets Power Protein Trends"},"content":{"rendered":"

Consumers are looking for ways to make healthier food choices and four in 10 are choosing foods because of high-protein claims, according to SMARTeam, Advantage Sales\u2019 consumer goods insights team.<\/p>\n

How Health Priorities Are Driving New Protein Preferences<\/h2>\n

While most consumers eat both animal and plant-based proteins, health considerations influence which type of proteins they eat. The top motivations for eating more plant-based proteins are “to be healthier,” “it tastes good,” “to eat less meat” and “to add variety to diet.”<\/p>\n

Consumers Are Open to Protein Innovation<\/h3>\n

Consumers are becoming increasingly willing to try protein innovations, with four in 10 saying they want to try plant\/meat blends and 14% saying they have already tried them.<\/p>\n","protected":false},"excerpt":{"rendered":"

Consumers are looking for ways to make healthier food choices and four in 10 are choosing foods because of high-protein claims, according to SMARTeam, Advantage Sales\u2019 consumer goods insights team. How Health Priorities Are Driving New Protein Preferences While most consumers eat both animal and plant-based proteins, health considerations influence which type of proteins they […]<\/p>\n","protected":false},"featured_media":2546,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"advantage360-category":[46],"class_list":["post-2548","advantage360-reports","type-advantage360-reports","status-publish","format-standard","has-post-thumbnail","hentry","advantage360-category-shopper-study"],"acf":[],"yoast_head":"\nProtein Innovation Insights from Advantage Sales<\/title>\n<meta name=\"description\" content=\"Discover how health trends are powering consumer interest in protein innovation, according to SMARTeam insights from Advantage Sales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"\/advantage360\/healthy-diets-power-protein-trends\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Protein Innovation Insights from Advantage Sales\" \/>\n<meta property=\"og:description\" content=\"Discover how health trends are powering consumer interest in protein innovation, according to SMARTeam insights from Advantage Sales.\" \/>\n<meta property=\"og:url\" content=\"\/advantage360\/healthy-diets-power-protein-trends\/\" \/>\n<meta property=\"og:site_name\" content=\"Advantage Solutions\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-03T18:10:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/youradv.com\/wp-content\/uploads\/2021\/03\/2021001_ProteinTrends_Infographic_AdvantageSales-scaled-3-scaled-3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1145\" \/>\n\t<meta property=\"og:image:height\" content=\"2560\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/youradv.com\/advantage360\/healthy-diets-power-protein-trends\/\",\"url\":\"\/advantage-360\/healthy-diets-power-protein-trends\/\",\"name\":\"Protein Innovation Insights from Advantage Sales\",\"isPartOf\":{\"@id\":\"https:\/\/youradv.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"\/advantage-360\/healthy-diets-power-protein-trends\/#primaryimage\"},\"image\":{\"@id\":\"\/advantage-360\/healthy-diets-power-protein-trends\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/youradv.com\/wp-content\/uploads\/2021\/03\/2021001_ProteinTrends_Infographic_AdvantageSales-scaled-3-scaled-3.jpg\",\"datePublished\":\"2021-03-02T00:00:00+00:00\",\"dateModified\":\"2025-11-03T18:10:33+00:00\",\"description\":\"Discover how health trends are powering consumer interest in protein innovation, according to SMARTeam insights from Advantage Sales.\",\"breadcrumb\":{\"@id\":\"\/advantage-360\/healthy-diets-power-protein-trends\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"\/advantage-360\/healthy-diets-power-protein-trends\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"\/advantage-360\/healthy-diets-power-protein-trends\/#primaryimage\",\"url\":\"https:\/\/youradv.com\/wp-content\/uploads\/2021\/03\/2021001_ProteinTrends_Infographic_AdvantageSales-scaled-3-scaled-3.jpg\",\"contentUrl\":\"https:\/\/youradv.com\/wp-content\/uploads\/2021\/03\/2021001_ProteinTrends_Infographic_AdvantageSales-scaled-3-scaled-3.jpg\",\"width\":1145,\"height\":2560},{\"@type\":\"BreadcrumbList\",\"@id\":\"\/advantage-360\/healthy-diets-power-protein-trends\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/youradv.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Healthy Diets Power Protein Trends\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/youradv.com\/#website\",\"url\":\"https:\/\/youradv.com\/\",\"name\":\"Advantage Solutions\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/youradv.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/youradv.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/youradv.com\/#organization\",\"name\":\"Advantage Solutions\",\"url\":\"https:\/\/youradv.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/youradv.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/youradv.com\/wp-content\/uploads\/2024\/07\/advantagelogo.svg\",\"contentUrl\":\"https:\/\/youradv.com\/wp-content\/uploads\/2024\/07\/advantagelogo.svg\",\"width\":1,\"height\":1,\"caption\":\"Advantage Solutions\"},\"image\":{\"@id\":\"https:\/\/youradv.com\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Protein Innovation Insights from Advantage Sales","description":"Discover how health trends are powering consumer interest in protein innovation, according to SMARTeam insights from Advantage Sales.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"\/advantage360\/healthy-diets-power-protein-trends\/","og_locale":"en_US","og_type":"article","og_title":"Protein Innovation Insights from Advantage Sales","og_description":"Discover how health trends are powering consumer interest in protein innovation, according to SMARTeam insights from Advantage Sales.","og_url":"\/advantage360\/healthy-diets-power-protein-trends\/","og_site_name":"Advantage Solutions","article_modified_time":"2025-11-03T18:10:33+00:00","og_image":[{"width":1145,"height":2560,"url":"https:\/\/youradv.com\/wp-content\/uploads\/2021\/03\/2021001_ProteinTrends_Infographic_AdvantageSales-scaled-3-scaled-3.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/youradv.com\/advantage360\/healthy-diets-power-protein-trends\/","url":"\/advantage-360\/healthy-diets-power-protein-trends\/","name":"Protein Innovation Insights from Advantage Sales","isPartOf":{"@id":"https:\/\/youradv.com\/#website"},"primaryImageOfPage":{"@id":"\/advantage-360\/healthy-diets-power-protein-trends\/#primaryimage"},"image":{"@id":"\/advantage-360\/healthy-diets-power-protein-trends\/#primaryimage"},"thumbnailUrl":"https:\/\/youradv.com\/wp-content\/uploads\/2021\/03\/2021001_ProteinTrends_Infographic_AdvantageSales-scaled-3-scaled-3.jpg","datePublished":"2021-03-02T00:00:00+00:00","dateModified":"2025-11-03T18:10:33+00:00","description":"Discover how health trends are powering consumer interest in protein innovation, according to SMARTeam insights from Advantage Sales.","breadcrumb":{"@id":"\/advantage-360\/healthy-diets-power-protein-trends\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["\/advantage-360\/healthy-diets-power-protein-trends\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"\/advantage-360\/healthy-diets-power-protein-trends\/#primaryimage","url":"https:\/\/youradv.com\/wp-content\/uploads\/2021\/03\/2021001_ProteinTrends_Infographic_AdvantageSales-scaled-3-scaled-3.jpg","contentUrl":"https:\/\/youradv.com\/wp-content\/uploads\/2021\/03\/2021001_ProteinTrends_Infographic_AdvantageSales-scaled-3-scaled-3.jpg","width":1145,"height":2560},{"@type":"BreadcrumbList","@id":"\/advantage-360\/healthy-diets-power-protein-trends\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/youradv.com\/"},{"@type":"ListItem","position":2,"name":"Healthy Diets Power Protein Trends"}]},{"@type":"WebSite","@id":"https:\/\/youradv.com\/#website","url":"https:\/\/youradv.com\/","name":"Advantage Solutions","description":"","publisher":{"@id":"https:\/\/youradv.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/youradv.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/youradv.com\/#organization","name":"Advantage Solutions","url":"https:\/\/youradv.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/youradv.com\/#\/schema\/logo\/image\/","url":"https:\/\/youradv.com\/wp-content\/uploads\/2024\/07\/advantagelogo.svg","contentUrl":"https:\/\/youradv.com\/wp-content\/uploads\/2024\/07\/advantagelogo.svg","width":1,"height":1,"caption":"Advantage Solutions"},"image":{"@id":"https:\/\/youradv.com\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/youradv.com\/wp-json\/wp\/v2\/advantage360-reports\/2548","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/youradv.com\/wp-json\/wp\/v2\/advantage360-reports"}],"about":[{"href":"https:\/\/youradv.com\/wp-json\/wp\/v2\/types\/advantage360-reports"}],"version-history":[{"count":0,"href":"https:\/\/youradv.com\/wp-json\/wp\/v2\/advantage360-reports\/2548\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/youradv.com\/wp-json\/wp\/v2\/media\/2546"}],"wp:attachment":[{"href":"https:\/\/youradv.com\/wp-json\/wp\/v2\/media?parent=2548"}],"wp:term":[{"taxonomy":"advantage360-category","embeddable":true,"href":"https:\/\/youradv.com\/wp-json\/wp\/v2\/advantage360-category?post=2548"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}