{"id":2545,"date":"2021-03-16T00:00:00","date_gmt":"2021-03-16T00:00:00","guid":{"rendered":"\/advantage-360\/outlook-2021-grocery-manufacturers-and-retailers\/"},"modified":"2025-10-29T16:21:17","modified_gmt":"2025-10-29T16:21:17","slug":"outlook-2021-grocery-manufacturers-and-retailers","status":"publish","type":"advantage360-reports","link":"https:\/\/youradv.com\/advantage360\/outlook-2021-grocery-manufacturers-and-retailers\/","title":{"rendered":"Outlook 2021: Grocery Manufacturers and Retailers"},"content":{"rendered":"<h2>Key Shopper Insights Shaping Grocery in 2021<\/h2>\n<p>After a chaotic 2020, grocery industry players are focused on keeping products available on the physical shelf and leveraging new opportunities on the digital shelf, according to a new survey by SMARTeam, Advantage Sales\u2019 consumer goods insights team.<\/p>\n<h2>Key Shopper Insights Shaping Grocery in 2021<\/h2>\n<p>This updated view of shopper insights explores how manufacturers and retailers are adapting strategies for supply chain resilience, price management, and digital growth.<\/p>\n<p>While product manufacturers and retailers hold differing perspectives on likely sales strength this year following unprecedented at-home consumption in 2020, they share a common view of supply chain and out-of-stock challenges.<\/p>\n<p>According to results of a February 2021 survey of grocery manufacturers and retailers by Advantage Sales:<\/p>\n<ul>\n<li>Retailers and manufacturers have different outlooks on 2021 dollar sales growth.<\/li>\n<li>Nearly half of manufacturers plan to increase prices.<\/li>\n<li>Both manufacturers and retailers are concerned about the impact of production limitations and insufficient labor on the supply chain.<\/li>\n<li>Nearly half of retailers plan to decrease assortment.<\/li>\n<li>As more grocery sales are made online, most retailers name \u201cimproving fulfillment options\u201d as a top e-commerce priority, while manufacturers say \u201cdigital marketing\u201d will be their No. 1 e-commerce focus.<\/li>\n<li>Nearly one-fourth of manufacturers say they\u2019ll likely increase trade funds this year, while more than half say they\u2019ll likely increase marketing funds, with an emphasis on digital initiatives.<\/li>\n<\/ul>\n<h3>Navigating Supply Chain Challenges and Digital Growth<\/h3>\n<p>\u201cOutlook 2021: Grocery Manufacturers and Retailers\u201d is a look at the grocery industry\u2019s priorities and spending plans for the year and their implications.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Key Shopper Insights Shaping Grocery in 2021 After a chaotic 2020, grocery industry players are focused on keeping products available on the physical shelf and leveraging new opportunities on the digital shelf, according to a new survey by SMARTeam, Advantage Sales\u2019 consumer goods insights team. Key Shopper Insights Shaping Grocery in 2021 This updated view [&hellip;]<\/p>\n","protected":false},"featured_media":2543,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"advantage360-category":[45],"class_list":["post-2545","advantage360-reports","type-advantage360-reports","status-publish","format-standard","has-post-thumbnail","hentry","advantage360-category-outlook"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>2021 Grocery Shopper Insights: Outlook and Priorities<\/title>\n<meta name=\"description\" content=\"Explore 2021 grocery shopper insights including supply chain challenges, pricing strategies, and digital commerce focus areas for brands and retailers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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