{"id":2542,"date":"2021-04-30T00:00:00","date_gmt":"2021-04-30T00:00:00","guid":{"rendered":"\/advantage-360\/2021-commerce-trends-the-future-with-20-20-vision\/"},"modified":"2025-10-29T16:38:10","modified_gmt":"2025-10-29T16:38:10","slug":"2021-commerce-trends-the-future-with-20-20-vision","status":"publish","type":"advantage360-reports","link":"https:\/\/youradv.com\/advantage360\/2021-commerce-trends-the-future-with-20-20-vision\/","title":{"rendered":"2021 Commerce Trends: The Future With 20\/20 Vision"},"content":{"rendered":"

In the past year, conventional methods of attracting and maintaining consumers’ attention have been pressure tested \u2014 and there have been some surprising winners and losers, according to “2021 Commerce Trends: The Future With 20\/20 Vision,”<\/em> a new report from IN Connected, an Advantage Marketing Partners agency.<\/p>\n

A Report on the Year\u2019s Boldest Consumer and Retail Trends<\/h2>\n

This expansive analysis of consumer and retail trends explores the new ways shoppers connect with brands across digital and physical channels.<\/p>\n

“Establishing frameworks that withstand the litmus test of uncertainty has become the most important ingredient in a business\u2019s continued success,” according to the report.<\/p>\n

The 30-page report delves into real-life examples of brands on the forefront of:<\/h3>\n
    \n
  • Livestream e-commerce<\/li>\n
  • Interactive connection<\/li>\n
  • Reimagined sampling<\/li>\n
  • Online re-creations of storefronts, markets and more<\/li>\n
  • The use of biometric technology<\/li>\n
  • Digital fitness<\/li>\n
  • New brick-and-mortar strategies<\/li>\n
  • COVID adaptations<\/li>\n
  • Dining industry innovations<\/li>\n
  • Direct-to-consumer selling<\/li>\n
  • Influencer marketing<\/li>\n
  • Brand authenticity<\/li>\n
  • Marketing to young consumers<\/li>\n
  • Gen Z commerce<\/li>\n<\/ul>\n

    “Although the industry has always thrived on newness, 2021 finds us seeking out fresh ways to approach our foundational elements, as well as harness innovation to create a sense of safety, security and dependability for our shoppers,” the report notes. “This means being proactive, preemptive and socially conscious beyond brand expression in order to earn the trust of our consumers and communicate authenticity no matter where they are in the journey.”<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

    In the past year, conventional methods of attracting and maintaining consumers’ attention have been pressure tested \u2014 and there have been some surprising winners and losers, according to “2021 Commerce Trends: The Future With 20\/20 Vision,” a new report from IN Connected, an Advantage Marketing Partners agency. A Report on the Year\u2019s Boldest Consumer and […]<\/p>\n","protected":false},"featured_media":2541,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":true,"footnotes":""},"advantage360-category":[46],"class_list":["post-2542","advantage360-reports","type-advantage360-reports","status-publish","format-standard","has-post-thumbnail","hentry","advantage360-category-shopper-study"],"acf":[],"yoast_head":"\nExploring 2021\u2019s Consumer and Retail Trends<\/title>\n<meta name=\"description\" content=\"From livestream shopping to digital fitness and influencer marketing, this report dives into the future of consumer and retail trends.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"\/advantage360\/2021-commerce-trends-the-future-with-20-20-vision\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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