With most grocery manufacturers raising prices \u2014 and retailers increasingly passing those hikes on to consumers \u2014 America\u2019s grocery shoppers are exploring their store options, reworking shopping lists and opting for products on promotion, according to responses from U.S. grocery shoppers surveyed by Advantage Sales.<\/p>\n
As grocery and other living expenses rise, nearly half (46%) of the 1,024 U.S. adults surveyed who identify themselves as having primary or shared responsibility for their household\u2019s grocery shopping report they are spending more money on groceries now \u2014 nearly one-fifth say they are spending \u201cmuch more.\u201d<\/p>\n
\u201cFor the past year, retailers held off passing the entirety of manufacturer price increases on to their shoppers,\u201d said Kimberly Senter, executive vice president of analytics, insights and intelligence for Advantage Sales. \u201cBut they weren\u2019t expecting manufacturers to take two, three or more increases in the last two years. Now, our research shows nine out of 10 manufacturers plan to take price increases this year and half of retailers say they\u2019ll be passing along at least 90% of those price hikes to the shelf. Shoppers are expecting \u2014 and will see \u2014 even higher rings at checkout.<\/p>\n
\u201cAt the same time, manufacturers have been cutting their investments in promotions. With shoppers turning to products on sale and discounted with coupons, it\u2019s time brands \u2014 especially those positioned as premium or indulgent \u2014 reconsider.\u201d<\/p>\n
Among the report’s highlights:<\/p>\n
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With most grocery manufacturers raising prices \u2014 and retailers increasingly passing those hikes on to consumers \u2014 America\u2019s grocery shoppers are exploring their store options, reworking shopping lists and opting for products on promotion, according to responses from U.S. grocery shoppers surveyed by Advantage Sales. As grocery and other living expenses rise, nearly half (46%) […]<\/p>\n","protected":false},"featured_media":2519,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"advantage360-category":[46],"class_list":["post-2521","advantage360-reports","type-advantage360-reports","status-publish","format-standard","has-post-thumbnail","hentry","advantage360-category-shopper-study"],"acf":[],"yoast_head":"\n