{"id":2455,"date":"2019-10-08T00:00:00","date_gmt":"2019-10-08T00:00:00","guid":{"rendered":"\/advantage-360\/eat-healthier-shop-in-a-convenience-store\/"},"modified":"2025-11-03T18:24:41","modified_gmt":"2025-11-03T18:24:41","slug":"eat-healthier-shop-in-a-convenience-store","status":"publish","type":"mrktblog-posts","link":"https:\/\/youradv.com\/mrktblog\/eat-healthier-shop-in-a-convenience-store\/","title":{"rendered":"Eat Healthier, Shop in a Convenience Store"},"content":{"rendered":"<p>For years, the convenience store industry has fought against the notion that its food is unhealthy, unappetizing and undesirable by all but the most iron-stomached road warriors.<\/p>\n<h2>C-Stores Challenge Outdated Food Perceptions<\/h2>\n<p>Operators have worked hard to dispel the c-store\u2019s reputation as a place to buy gasoline, beer, cigarettes, lottery tickets \u2014 and out-of-code packaged meat. Even as 7-Eleven opened food commissaries and top-level chains like Wawa, Sheetz and QuickChek became renowned for their award-winning hoagies (or subs or gyros or sandwiches, depending where you live), the stereotype has been stubbornly difficult to break.<\/p>\n<p>As NACS CEO and President Hank Armour, a former c-store operator, noted last week during the NACS Show 2019, c-store retailers have been \u201cdemonized for the food we sold in our stores. The perception was that we sold unhealthy \u2014 and only unhealthy \u2014 food.\u201d<\/p>\n<h3>Healthier Options Gain Ground\u2014and Recognition<\/h3>\n<p>In response, a few years ago NACS began working with \u201cevery health-focused group we could find,\u201d Armour said. The effort paid off. In April, NACS received the Partner of the Year Award from the <a href=\"https:\/\/www.ahealthieramerica.org\/\" rel=\"noopener noreferrer\" target=\"_blank\">Partnership for a Healthier America<\/a>, an organization that works with the private sector to solve the nation\u2019s childhood obesity crisis.<\/p>\n<p>The PHA Partner of the Year Award is presented to a partner that executes key strategies, including \u201cfocusing on those populations disproportionately impacted by obesity; doing well, while doing good; using an innovative approach to address childhood obesity and other chronic diseases; or creating a ripple effect within its respective industry.\u201d<\/p>\n<p>The award recognizes the efforts of the c-store industry to make the healthy choice the convenient choice, Armour noted. \u201cConvenience stores serve 165 million Americans per day, and most customers are in and out of our stores with their food and beverage purchases in about three minutes. That is why it\u2019s so important for retailers to provide cues that can help their customers make healthier choices.\u201d<\/p>\n<p><strong>Fresher, Healthier<\/strong><\/p>\n<p>NACS research confirms the industry\u2019s progress:<\/p>\n<ul>\n<li>More than 40% of NACS retail members reported stocking more fresh fruit and vegetables over the first six months of 2018 and 24% stocked more cut fruits and vegetables.<\/li>\n<li>C-stores have expanded their selection of health bars (45% of retailers surveyed said they stocked more), nuts\/trail mix (35% stocked more) and packaged salads (37% stocked more).<\/li>\n<li>More than half of all NACS retail members (54%) said they sold salads in 2017, a 10-point increase from 2013.<\/li>\n<\/ul>\n<p> And consumers are noticing. Nearly one-third of those surveyed by NACS said c-stores were offering more prepared foods and almost 20% said they found more healthy options. <\/p>\n<p>\u201cWe now sell a quarter of a billion dollars of fruit, which today is as popular of a snack in our stores as popcorn or pretzels,&#8221; Armour said. &#8220;Water sales are $4 billion, a healthy increase from just a few years ago. And one in six dollars is spent on prepared food in stores.&#8221;<\/p>\n<p>At the NACS Show 2019, consumer goods manufacturers showcased their investments in better-for-you products in c-store-friendly packages. In beverages, probiotic drink SKUs grew exponentially, kombucha became mainstream, oxygen water was hot and oat milk overtook almond milk as the \u201cIt\u201d dairy substitute on the trade show floor. In salty snacks, banana and plantain chips were picked and chickpea snacks had retailers&#8217; attention. Keto-friendly options exploded this year, as protein cookies joined the established protein bar lineup and meat snacks heralded less sugar in their ingredient lists.<\/p>\n<p>But perhaps product makers\u2019 desire to serve up better-for-you products to traditional c-store customers was best illustrated by an item in the smokeless tobacco category: Nicotine-free, tobacco-free dip made of tea leaves.<\/p>\n<p>This shift in product development\u2014and consumer demand\u2014reflects a broader evolution in convenience store sales, especially when it comes to health-conscious offerings.<\/p>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For years, the convenience store industry has fought against the notion that its food is unhealthy, unappetizing and undesirable by all but the most iron-stomached road warriors. C-Stores Challenge Outdated Food Perceptions Operators have worked hard to dispel the c-store\u2019s reputation as a place to buy gasoline, beer, cigarettes, lottery tickets \u2014 and out-of-code packaged [&hellip;]<\/p>\n","protected":false},"featured_media":2454,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"mrktblog-category":[41],"class_list":["post-2455","mrktblog-posts","type-mrktblog-posts","status-publish","format-standard","has-post-thumbnail","hentry","mrktblog-category-advantage-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Healthy Eating Is Boosting Convenience Store Sales<\/title>\n<meta name=\"description\" content=\"C-store operators are reshaping food perceptions with fresh, healthier offerings\u2014and consumers are responding.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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