{"id":2440,"date":"2019-10-28T00:00:00","date_gmt":"2019-10-28T00:00:00","guid":{"rendered":"\/press\/advantage-solutions-names-todd-mitchell-ceo-of-r2-solutions\/"},"modified":"2019-10-28T00:00:00","modified_gmt":"2019-10-28T00:00:00","slug":"advantage-solutions-names-todd-mitchell-ceo-of-r2-solutions","status":"publish","type":"mrktblog-posts","link":"https:\/\/youradv.com\/mrktblog\/advantage-solutions-names-todd-mitchell-ceo-of-r2-solutions\/","title":{"rendered":"Advantage Solutions Names Todd Mitchell CEO of R\u00b2 Solutions"},"content":{"rendered":"<p>RVINE, Calif. \u2014 Advantage Solutions has chosen innovative consumer goods leader Todd Mitchell as the chief executive officer of the lab-like sales and marketing agency, <a href=\"https:\/\/www.rsquaredsolutions.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">R\u00b2 Solutions<\/a> (pronounced \u201cR squared\u201d).<\/p>\n<p>R\u00b2 offers a unique lab-like approach to rethinking in-store execution, testing and learning to meet the ever-changing needs of global brands across the multichannel retail landscape. R\u00b2 delivers custom services and solutions, including actionable research and insights, collaborative customer business management, technology-enabled store optimization teams, and consumer and shopper marketing services influencing each point on the path to purchase. These services are designed to support evolving business growth strategies for today&#8217;s leading consumer brands.<\/p>\n<h2>A Leader with Proven Expertise<\/h2>\n<p>Mitchell brings more than 25 years of sales and marketing expertise in the consumer goods industry to his role as R\u00b2 CEO. Most recently, he served as the president of Annapolis, Maryland-based Compass Marketing Inc., which specializes in e-commerce and consumer-driven analytics. From 2012 through 2016, he was president of Crossmark Inc., where he was responsible for the U.S. sales agency business and oversight for all international operations. He previously held executive positions in Crossmark\u2019s business and client development groups, managing relationships and ensuring service delivery with the company\u2019s largest clients.<\/p>\n<h3>Driving Innovation Through Executive Vision<\/h3>\n<p>\u201cTodd is a visionary sales and marketing executive with a reputation for setting industry standards and developing and nurturing successful, loyal client and customer relationships,\u201d said Advantage Solutions CEO Tanya Domier. \u201cHis track record of helping companies create cultures of imagination, operational excellence and customer service make him the ideal executive to helm the new R\u00b2 organization.\u201d<\/p>\n<p>R\u00b2 is operated independently from Advantage Sales, Advantage Solutions\u2019 leading sales agency that serves more than 3,500 consumer goods companies and retailers across all channels of trade.<\/p>\n<p>\u201cAdvantage has a history of anticipating industry change and helping clients successfully respond with new solutions and I\u2019m excited to lead R\u00b2, which is founded on this very premise,\u201d Mitchell said. \u201cBrands are facing fast-moving challenges and opportunities, including how technology is constantly changing the ways in which consumers shop, the arrival of new retail formats, the increasing influence of hard discounters and the growth of private brands. The R\u00b2 team is prepared to help brands navigate this complex journey.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>RVINE, Calif. \u2014 Advantage Solutions has chosen innovative consumer goods leader Todd Mitchell as the chief executive officer of the lab-like sales and marketing agency, R\u00b2 Solutions (pronounced \u201cR squared\u201d). R\u00b2 offers a unique lab-like approach to rethinking in-store execution, testing and learning to meet the ever-changing needs of global brands across the multichannel retail [&hellip;]<\/p>\n","protected":false},"featured_media":2439,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"mrktblog-category":[42],"class_list":["post-2440","mrktblog-posts","type-mrktblog-posts","status-publish","format-standard","has-post-thumbnail","hentry","mrktblog-category-press"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Todd Mitchell Named CEO of R\u00b2 Solutions<\/title>\n<meta name=\"description\" content=\"Todd Mitchell joins R\u00b2 Solutions to lead innovation and new business growth strategies for CPG clients.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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