{"id":2356,"date":"2023-09-25T00:00:00","date_gmt":"2023-09-25T00:00:00","guid":{"rendered":"\/advantage-news\/advantage-solutions-meijer-grow-partnership-through-connectivity\/"},"modified":"2023-09-25T00:00:00","modified_gmt":"2023-09-25T00:00:00","slug":"advantage-solutions-meijer-grow-partnership-through-connectivity","status":"publish","type":"mrktblog-posts","link":"https:\/\/youradv.com\/mrktblog\/advantage-solutions-meijer-grow-partnership-through-connectivity\/","title":{"rendered":"Advantage Solutions, Meijer Grow Partnership Through Connectivity"},"content":{"rendered":"<p> <strong><em>As hosts of the recent biannual Advantage\/Meijer Business Summit and a sponsor for Meijer\u2019s United Way fund-raising luncheon, Advantage Solutions is \u201cfiring on all cylinders\u201d with the Grand Rapids, Mich.-based grocery and supercenter chain.<\/em><\/strong><\/p>\n<p><strong><em>The Business Summit, held September 14 at the JW Marriott in Grand Rapids, served as an opportunity to align Advantage clients with Meijer\u2019s long- and short-term business plans, says Chris Bethel, senior director of sales, Advantage Solutions. \u201cWe really focused on the key topics that Meijer reiterates as its top three priorities going into 2024 \u2014 On-Shelf Availability (OSA), Value and Innovation.\u201d<\/em><\/strong><\/p>\n<h2>Connecting Teams Through Shared Retail Strategy<\/h2>\n<p><strong><em>The more than 250 attendees included Meijer executive leaders, directors and buyers, the Advantage Meijer Team and 85 Advantage clients, as well as Advantage leadership from business units all over the company, including COO Branded Services Jack Pestello, President of Sales Tom Michaelis, President Enterprise Client Development Jill Blanchard, and executive leaders Brandon Thornell, Greg Stevens, Shelly Jacoby, Jennifer Myers, Nick Sabala, Jason Stavrinou and Mark Teat.<\/em><\/strong><\/p>\n<p><strong><em>Among the speakers, Meijer\u2019s Kaitlyn McGahan, dry grocery inventory manager, kicked off the summit with a presentation on OSA, in-stocks, Meijer\u2019s new forecasting system, on-time, in-full (OTIF), vendor expectations and more. Derek Steele, Meijer\u2019s group VP of customer strategy and marketing, addressed Meijer\u2019s new Retail Media Network and discussed how this will take Meijer to new heights with its <\/em><\/strong><strong><em>omnichannel retail strategy<\/em><\/strong><strong><em> and shopper experiences as they interact with Meijer digitally as well as at the shelf.<\/em><\/strong><\/p>\n<p><strong><em>To round out the day, a panel of Meijer\u2019s category directors focused on their FOODS strategy \u2014 an acronym for Fundamentals, Own Brand, Omnichannel, Differentiated Experience, and Support the Team.<\/em><\/strong><\/p>\n<p><strong><em>\u201cThank you to the entire Meijer leadership team for attending and contributing to the summit,\u201d says Bethel. \u201cThe feedback from all attendees, including our Advantage clients, has been stellar. These summits clearly showcase the \u2018connectivity\u2019 that all facets of the Advantage organization have with Meijer and would not happen without those strong relationships that have been developed over the years.\u201d<\/em><\/strong><\/p>\n<p><strong><em>He adds, \u201cWe look forward to closing the year strong with Meijer and taking all of the follow-ups coming out of the summit to help our clients and Meijer drive strong sales.\u201d<\/em><\/strong><\/p>\n<h3>Supporting Meijer\u2019s United Way Mission<\/h3>\n<p><strong><em>One week later, on September 20, Advantage once again teamed with Meijer as sponsor for the annual United Way luncheon for 1,700 Meijer associates. The event was held at the retailer\u2019s Grand Rapids headquarters to kick off a two-week fund-raising program. Various Advantage clients donated food for the lunch while members of the Advantage Meijer Team served Meijer associates and donated their time for a good cause. All remaining food products were donated to several local shelters.<\/em><\/strong><\/p>\n<p><strong><em>The day before the lunch, the Advantage Meijer Team spent hours stuffing \u201cswag bags\u201d with donations from more than 25 Advantage clients to hand out to all of the associates attending the event. The bag giveaways allow Meijer associates to interact with the products that Advantage represents on a daily basis.<\/em><\/strong><\/p>\n<p><strong><em>\u201cThis was the second year Advantage was able to participate in this charitable event and, based on its success, we foresee many years of partnership in the future,\u201d says Bethel.<\/em><\/strong><\/p>\n<p><strong><em>Amanda Ross, Meijer senior specialist community giving, was enthusiastic in her recognition of Advantage\u2019s efforts. \u201cFrom the food to the bags, and everything in between, we truly appreciate all you did to help make this event such a success for our team members,\u201d she wrote in a note to the Advantage Meijer Team. \u201cWe appreciate and value the partnership between Advantage and Meijer. Thank you again for helping bring this event to life the last two years. We could not do it without you all!\u201d<\/em><\/strong><\/p>\n<p><strong><em>These two events with Meijer are just a glimpse of the many ways Advantage partners with its customers for long-term growth. \u201cThank you again to Meijer leadership for your continued partnership and for all of our clients who were able to join and\/or support us in making these events so successful,\u201d says Bethel.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As hosts of the recent biannual Advantage\/Meijer Business Summit and a sponsor for Meijer\u2019s United Way fund-raising luncheon, Advantage Solutions is \u201cfiring on all cylinders\u201d with the Grand Rapids, Mich.-based grocery and supercenter chain. The Business Summit, held September 14 at the JW Marriott in Grand Rapids, served as an opportunity to align Advantage clients [&hellip;]<\/p>\n","protected":false},"featured_media":2355,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"mrktblog-category":[41],"class_list":["post-2356","mrktblog-posts","type-mrktblog-posts","status-publish","format-standard","has-post-thumbnail","hentry","mrktblog-category-advantage-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Advantage and Meijer Strengthen Partnership Through Business Summit<\/title>\n<meta name=\"description\" content=\"From a business summit to a charitable luncheon, Advantage and Meijer build on collaboration and shared priorities to drive value and innovation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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