{"id":2346,"date":"2024-10-23T00:00:00","date_gmt":"2024-10-23T00:00:00","guid":{"rendered":"\/advantage-360\/brands-and-retailers-pet-technology-advantage-solutions\/"},"modified":"2025-11-03T18:19:02","modified_gmt":"2025-11-03T18:19:02","slug":"brands-and-retailers-pet-technology-advantage-solutions","status":"publish","type":"mrktblog-posts","link":"https:\/\/youradv.com\/mrktblog\/brands-and-retailers-pet-technology-advantage-solutions\/","title":{"rendered":"How brands and retailers can connect with tech-savvy pet parents"},"content":{"rendered":"

Fido and Fluffy have joined the tech revolution, as a growing number of consumers are spending big bucks on technology to keeps tabs on their pets and improve their quality of life. From health monitoring devices to automated dog doors and feeders, pet technology \u2014 or \u201cpet tech\u201d \u2014 is emerging as a growing source of revenue in an ever-growing pet market. Competition among brands seeking to get their products in front of pet owners is growing fierce.<\/p>\n

A relatively new business segment, the pet technology market is already expected to reach $9.31 billion in sales in 2024, and could grow to over $56.59 billion by 2036, according to data from ResearchNester. And retailers and brands in the pet sector are eager to connect with all those tech-savvy pet owners out there.<\/p>\n

That\u2019s where Advantage Solutions can help, with its menu of omnicommerce services and end-to-end, shopper-centric marketing solutions, says Jason Katz, senior vice president of strategic planning at Advantage Unified Commerce, a division of Advantage Solutions that provides omnichannel solutions across e-commerce, lifestyle and retail platforms. <\/p>\n

Understanding the Consumer and Retail Trends Behind Pet Tech<\/h2>\n

\u201cMillennials and Gen Z are increasingly choosing pets over children, influencing spending patterns and product offerings,\u201d Katz says. \u201cThese groups are driving the growth in pet ownership, with a predicted 14% increase by 2030. Additionally, the humanization of pets is influencing spending, with pet owners prioritizing high-quality food and wellness products.\u201d<\/p>\n

Although the use of pet tech is more prevalent among higher-income households, Katz says its adoption spans all demographics. Whatever the situation, pet owners are becoming more reliant on technology to improve their pet\u2019s quality of life and preserve their own emotional well-being.<\/p>\n

\u201cPet parents that work full time out of the home are more likely to use pet cameras, allowing them to interact with their pets throughout the day,\u201d Katz says. \u201cYounger pet owners are more likely to utilize multiple pet tech devices, indicating the higher prevalence of tech in many aspects of their lives.\u201d<\/p>\n

And while pet owners who are single are more likely to focus on health monitoring devices, those who also have kids at home are using tech like GPS trackers and automated dog doors as integrated family and pet care solutions.<\/p>\n

Tech Growth in Pet Care<\/h3>\n

According to AUC data, more than half of pet owners (56%) are actively seeking out a variety of tech tools to simplify their lives and enhance the lives of their furry friends. Among the tech enhancements growing in popularity today are: <\/p>\n