{"id":2289,"date":"2020-02-18T00:00:00","date_gmt":"2020-02-18T00:00:00","guid":{"rendered":"\/Advantage-360\/5-need-to-know-digital-advertising-truths\/"},"modified":"2025-11-03T18:24:40","modified_gmt":"2025-11-03T18:24:40","slug":"5-need-to-know-digital-advertising-truths","status":"publish","type":"mrktblog-posts","link":"https:\/\/youradv.com\/mrktblog\/5-need-to-know-digital-advertising-truths\/","title":{"rendered":"5 Need-to-Know Digital Advertising Truths"},"content":{"rendered":"

When putting together a digital ad strategy, the options to weigh and decisions to make are complicated by constantly changing technology and always-evolving consumer behavior. These shifts reflect a broader transformation happening at the intersection of <\/strong>r<\/strong>et<\/strong>ail and technology<\/strong>,<\/strong> where brands must adapt to stay relevant.<\/p>\n

Truths to Guide Your Digital Advertising Strategy [<\/h2>\n

How can you ensure you\u2019re getting the most out of your ad dollars? Here are five truths about digital advertising to consider.<\/p>\n

Machine Learning Is the Future<\/h3>\n

The terms \u201cmachine learning\u201d and \u201cartificial intelligence\u201d can make anyone responsible for digital advertising uneasy. But machine learning is already part of our daily lives and is something to embrace, not fear. From Netflix recommendations to Siri technology and email autofill, machine learning makes life easier and more efficient.<\/h3>\n

The same is true in advertising. With the development of machine learning, advertisers can optimize data in real time and better reach their ideal target audience, whether recent grads, retired grandparents, teenagers or anyone in between. AI, for instance, can analyze data<\/a><\/u> and conclude that males aged 18 to 25 who like a particular sport are more likely to download a specific app.<\/p>\n

Mobile Gamers Represent Everyone<\/h3>\n

The market for in-game advertising has grown to <u><a href="https:\/\/www.emarketer.com\/content\/mobile-in-game-advertising" target="_blank" rel="noopener noreferrer">more than $3 billion<\/a><\/u>, with the majority of ads viewed on mobile devices, according to eMarketer. Ad spending grew more than 16% in 2019 as advertisers worked to reach more than 145 million mobile gaming users. With every demographic in the U.S. represented among mobile casual gamers \u2014 ignore the stereotype; women are the majority of mobile gamers \u2014 brands and retailers are realizing that advertising on mobile casual games allows them to reach broad or niche audience segments on a platform where users are receptive to rewarded content.<\/h3>\n

First-Party Data Is a Powerful Tool<\/h3>\n

With the California Consumer Privacy Act in full effect and other state data privacy laws enacted or on the horizon, companies need to prioritize data protection so that consumers can trust a brand\u2019s advertising methods. Developing first-party data for ad targeting is the best tactic. Using surveys to obtain data directly from consumers will foster trust between a brand and its customers and potential customers. This will translate to stronger brand loyalty and, ultimately, more sales.<\/h3>\n

Consumers Are Opting In<\/h3>\n

When consumers opt in to viewing an ad through value exchange, they are consenting to the process of seeing an ad in exchange for a reward. Consumers appreciate this method of advertising because they are being reached on their own terms, making them more receptive to the ads and to the message.<\/h3>\n

In-App Calls to Action Are Effective<\/h3>\n

With mobile devices at the forefront, more in-game advertising is being linked to a retailer\u2019s or brand\u2019s in-app experience. For example, a mobile gamer sees an ad for a pair of shoes, which they tap to open a retailer\u2019s app to order for in-store pickup or delivery. The shopping experience can be seamless, allowing users to easily navigate from the game to the app to the checkout button. These calls to action are helpful to both consumers and brands, which is why they\u2019ll continue to be integrated into mobile advertising.<\/h3>\n

From machine learning to mobile gaming to in-app advertising, 2020 will be a big year for digital advertisers. The key is riding the capabilities of new technology and consumer privacy preferences.<\/p>\n","protected":false},"excerpt":{"rendered":"

When putting together a digital ad strategy, the options to weigh and decisions to make are complicated by constantly changing technology and always-evolving consumer behavior. These shifts reflect a broader transformation happening at the intersection of retail and technology, where brands must adapt to stay relevant. Truths to Guide Your Digital Advertising Strategy [ How […]<\/p>\n","protected":false},"featured_media":2288,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"mrktblog-category":[41],"class_list":["post-2289","mrktblog-posts","type-mrktblog-posts","status-publish","format-standard","has-post-thumbnail","hentry","mrktblog-category-advantage-news"],"acf":[],"yoast_head":"\n5 Digital Ad Truths Shaping Retail and Technology<\/title>\n<meta name=\"description\" content=\"From machine learning to mobile ads, explore how retail and technology strategies are evolving in the digital age.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"\/advantage360\/5-need-to-know-digital-advertising-truths\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 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