{"id":2126,"date":"2025-10-24T12:19:59","date_gmt":"2025-10-24T12:19:59","guid":{"rendered":"https:\/\/youradv-prod.local\/?page_id=2126"},"modified":"2025-11-12T20:04:39","modified_gmt":"2025-11-12T20:04:39","slug":"mrktblog","status":"publish","type":"page","link":"https:\/\/youradv.com\/mrktblog\/","title":{"rendered":"MRKT Blog"},"content":{"rendered":"\n<style>\n    .blog-hero--section.block_8074a88f0902e644642023e57bada264 {\n        --text-color: #14332d;\n    }\n<\/style>\n\n<div class=\"blog-hero--section block_8074a88f0902e644642023e57bada264\">\n\t\n<link rel=\"stylesheet\" href=\"https:\/\/youradv.com\/wp-content\/themes\/advantage-by-dx\/assets\/styles\/top-decorator.css\">\n<div class=\"top--decorator\">\n            <svg width=\"1440\" height=\"76\" viewBox=\"0 0 1440 76\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n            <path d=\"M1444 76C1210.48 26.1429 969.059 0 722 0C474.941 0 233.522 26.1429 0 76H1444Z\" fill=\"var(--sand)\" \/>\n        <\/svg>\n    <\/div>\n\n\t<div class=\"blog-hero--background__image\"\n\t\tdata-aos=\"fade\"\n\t\tdata-aos-delay=\"500\"\n\t\tstyle=\"--desktop-bg: url('https:\/\/youradv.com\/wp-content\/uploads\/2025\/10\/MRKTBlogHero-scaled.jpg'); --tablet-bg: url('https:\/\/youradv.com\/wp-content\/uploads\/2025\/10\/MRKTBlogHeroTablet.jpg'); --mobile-bg: url('https:\/\/youradv.com\/wp-content\/uploads\/2025\/10\/MRKTBlogHeroMobile.jpg');\">\n\t<\/div>\n\n\t<div class=\"blog-hero--copy__container section--wrapper vertically--center horizontally--left aligned--left\" data-aos=\"fade-up\"  data-aos-delay=\"500\">\n        <div class=\"blog-hero--copy__wrapper\">\n\t                        <div class=\"blog-hero--logo\">\n                    <img decoding=\"async\" src=\"https:\/\/youradv.com\/wp-content\/uploads\/2025\/10\/MRKTLogo.png\" alt=\"\" \/>\n                <\/div>\n\t        \n\t                        <div class=\"blog-hero--content\">\n\t\t\t        <h5>Go beyond the aisle for a fresh take on the real drivers<br \/>\nshaping retail.<\/h5>\n                <\/div>\n\t                <\/div>\n\t<\/div>\n<\/div>\n\n\n\n<section class=\"latest-posts--section latest-posts--mrktblog-posts\" id=\"latest-posts-block_ec70a0e77e8ada5a406b44f5e178ccfe\" data-post-type=\"mrktblog-posts\" data-posts-per-page=\"7\" data-taxonomy=\"mrktblog-category\" data-current-term=\"\" data-featured-layout=\"1\">\n\n    <div class=\"latest-posts__container section--wrapper\">\n        <div class=\"breadcrumbs\">\n\t\t\t<a href=\"https:\/\/youradv.com\/\" class=\"breadcrumb-item breadcrumb-link\">\n\t\t\t\tHome\n\t\t\t<\/a>\n\t\t\t<span class=\"breadcrumb-separator\">\/<\/span>\n            <span class=\"breadcrumb-item\">Insights<\/span>\n            <span class=\"breadcrumb-separator\">\/<\/span>\n            <a href=\"https:\/\/youradv.com\/mrktblog\/\" class=\"breadcrumb-item breadcrumb-link breadcrumb-current\">\n                MRKT Blog            <\/a>\n                    <\/div>\n\n        <div class=\"heading--container\">\n            <h2 class=\"heading\">Latest Posts<\/h2>\n\n                            <div class=\"category-filters\">\n                    <a href=\"https:\/\/youradv.com\/mrktblog\/\" class=\"category-filter active\">\n                        All\n                    <\/a>\n                                            <a href=\"https:\/\/youradv.com\/mrktblog\/advantage-news\/\" class=\"category-filter \">\n                            Advantage News                        <\/a>\n                                            <a href=\"https:\/\/youradv.com\/mrktblog\/daymon\/\" class=\"category-filter \">\n                            Daymon                        <\/a>\n                                            <a href=\"https:\/\/youradv.com\/mrktblog\/people\/\" class=\"category-filter \">\n                            People                        <\/a>\n                                            <a href=\"https:\/\/youradv.com\/mrktblog\/press\/\" class=\"category-filter \">\n                            Press                        <\/a>\n                                    <\/div>\n                    <\/div>\n\n        <div class=\"posts--grid posts--grid-featured\">\n                            <a href=\"https:\/\/youradv.com\/mrktblog\/hosting-for-the-holidays-private-brand-intelligence-report\/\" class=\"post__card post__card--featured\">\n                    <div class=\"image--container\">\n                                                <img decoding=\"async\" src=\"https:\/\/youradv.com\/wp-content\/uploads\/2025\/11\/Updated-2025-Holiday-Featured-Image-768x490.png\" alt=\"Hosting for the Holidays: Private Brand Intelligence Report\u00a0\u00a0\" loading=\"lazy\" class=\"regular-image\">\n                    <\/div>\n\n                    <div class=\"content--container\">\n                        <div class=\"content--container-top\">\n                                                            <div class=\"categories\">\n                                    Daymon                                <\/div>\n                                                        <div class=\"post-date\">11.13.2025<\/div>\n                        <\/div>\n                        <h3 class=\"post-title\">Hosting for the Holidays: Private Brand Intelligence Report\u00a0\u00a0<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-excerpt\">\n\t\t\t\t\t\t\t\tHot chocolate. Unwrapping gifts. Brand loyalty? This holiday season, more than 60% of shoppers say they choose their retailer based on private brand offerings, according to Daymon\u2019s latest Private Brand Intelligence Report.&nbsp;&nbsp; With millennials stepping into the role of primary holiday hosts, retailers have a unique opportunity to stand out from competitors and become the [&hellip;]\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n                        <div class=\"explore-now\">\n                            <span>Explore Now<\/span>\n                            <svg width=\"19\" height=\"19\" viewBox=\"0 0 19 19\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                <path d=\"M9.62833 18.5345C14.6611 18.5345 18.741 14.4546 18.741 9.42179C18.741 4.38898 14.6611 0.309082 9.62833 0.309082C4.59552 0.309082 0.515625 4.38898 0.515625 9.42179C0.515625 14.4546 4.59552 18.5345 9.62833 18.5345Z\" fill=\"currentColor\"\/>\n                                <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M10.0063 4.93635C9.80336 4.73346 9.47441 4.73346 9.27152 4.93635C9.06863 5.13924 9.06863 5.4682 9.27152 5.67109L12.5134 8.91293H4.98731C4.70038 8.91293 4.46777 9.14554 4.46777 9.43247C4.46777 9.7194 4.70038 9.95201 4.98731 9.95201H12.5131L9.27152 13.1936C9.06863 13.3964 9.06863 13.7254 9.27152 13.9283C9.47441 14.1312 9.80336 14.1312 10.0063 13.9283L14.1267 9.80786C14.1322 9.80257 14.1376 9.79716 14.1429 9.79164L14.5022 9.43232L10.0063 4.93635Z\" fill=\"var(--sand)\"\/>\n                            <\/svg>\n                        <\/div>\n                    <\/div>\n                <\/a>\n                            <a href=\"https:\/\/youradv.com\/mrktblog\/online-mobile-use-advantage360-shopper-study\/\" class=\"post__card \">\n                    <div class=\"image--container\">\n                                                <img decoding=\"async\" src=\"https:\/\/youradv.com\/wp-content\/uploads\/2025\/11\/Shopper5_Mobile_Alt2-scaled-1-768x514.jpg\" alt=\"Online &amp; Mobile Use: Advantage360 Shopper Study\" loading=\"lazy\" class=\"regular-image\">\n                    <\/div>\n\n                    <div class=\"content--container\">\n                        <div class=\"content--container-top\">\n                                                            <div class=\"categories\">\n                                    Advantage News                                <\/div>\n                                                        <div class=\"post-date\">10.31.2025<\/div>\n                        <\/div>\n                        <h3 class=\"post-title\">Online &amp; Mobile Use: Advantage360 Shopper Study<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-excerpt\">\n\t\t\t\t\t\t\t\tAre rising prices slowing online grocery growth, or just changing how we shop? Online &amp; Mobile Use, the final installment of the Advantage360TM Shopper Study, reveals who\u2019s shopping online, what drives their choices, and how retailers can better connect with them. Online and Mobile offers quality and convenience Are you primarily a food or specialty [&hellip;]\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n                        <div class=\"explore-now\">\n                            <span>Explore Now<\/span>\n                            <svg width=\"19\" height=\"19\" viewBox=\"0 0 19 19\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                <path d=\"M9.62833 18.5345C14.6611 18.5345 18.741 14.4546 18.741 9.42179C18.741 4.38898 14.6611 0.309082 9.62833 0.309082C4.59552 0.309082 0.515625 4.38898 0.515625 9.42179C0.515625 14.4546 4.59552 18.5345 9.62833 18.5345Z\" fill=\"currentColor\"\/>\n                                <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M10.0063 4.93635C9.80336 4.73346 9.47441 4.73346 9.27152 4.93635C9.06863 5.13924 9.06863 5.4682 9.27152 5.67109L12.5134 8.91293H4.98731C4.70038 8.91293 4.46777 9.14554 4.46777 9.43247C4.46777 9.7194 4.70038 9.95201 4.98731 9.95201H12.5131L9.27152 13.1936C9.06863 13.3964 9.06863 13.7254 9.27152 13.9283C9.47441 14.1312 9.80336 14.1312 10.0063 13.9283L14.1267 9.80786C14.1322 9.80257 14.1376 9.79716 14.1429 9.79164L14.5022 9.43232L10.0063 4.93635Z\" fill=\"var(--sand)\"\/>\n                            <\/svg>\n                        <\/div>\n                    <\/div>\n                <\/a>\n                            <a href=\"https:\/\/youradv.com\/mrktblog\/community-and-convenience-three-key-takeaways-from-nacs-2025\/\" class=\"post__card \">\n                    <div class=\"image--container\">\n                                                <img decoding=\"async\" src=\"https:\/\/youradv.com\/wp-content\/uploads\/2025\/11\/DSC03287-768x1153.jpg\" alt=\"Community and Convenience: Three key takeaways from NACS 2025\" loading=\"lazy\" class=\"regular-image\">\n                    <\/div>\n\n                    <div class=\"content--container\">\n                        <div class=\"content--container-top\">\n                                                            <div class=\"categories\">\n                                    Press                                <\/div>\n                                                        <div class=\"post-date\">10.23.2025<\/div>\n                        <\/div>\n                        <h3 class=\"post-title\">Community and Convenience: Three key takeaways from NACS 2025<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-excerpt\">\n\t\t\t\t\t\t\t\tThe future of convenience isn\u2019t at the pump but inside the store. That was how Chris Rapanick, Managing Director of NACS Research, started his State of the Industry masterclass during NACS 2025. Spread across three days at Chicago\u2019s McCormick Place Convention Center, the conference brought together suppliers, operators and service providers from across the country\u2014and [&hellip;]\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n                        <div class=\"explore-now\">\n                            <span>Explore Now<\/span>\n                            <svg width=\"19\" height=\"19\" viewBox=\"0 0 19 19\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                <path d=\"M9.62833 18.5345C14.6611 18.5345 18.741 14.4546 18.741 9.42179C18.741 4.38898 14.6611 0.309082 9.62833 0.309082C4.59552 0.309082 0.515625 4.38898 0.515625 9.42179C0.515625 14.4546 4.59552 18.5345 9.62833 18.5345Z\" fill=\"currentColor\"\/>\n                                <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M10.0063 4.93635C9.80336 4.73346 9.47441 4.73346 9.27152 4.93635C9.06863 5.13924 9.06863 5.4682 9.27152 5.67109L12.5134 8.91293H4.98731C4.70038 8.91293 4.46777 9.14554 4.46777 9.43247C4.46777 9.7194 4.70038 9.95201 4.98731 9.95201H12.5131L9.27152 13.1936C9.06863 13.3964 9.06863 13.7254 9.27152 13.9283C9.47441 14.1312 9.80336 14.1312 10.0063 13.9283L14.1267 9.80786C14.1322 9.80257 14.1376 9.79716 14.1429 9.79164L14.5022 9.43232L10.0063 4.93635Z\" fill=\"var(--sand)\"\/>\n                            <\/svg>\n                        <\/div>\n                    <\/div>\n                <\/a>\n                            <a href=\"https:\/\/youradv.com\/mrktblog\/groceryshop-takeaways-from-advantage-solutions\/\" class=\"post__card post__card--featured\">\n                    <div class=\"image--container\">\n                                                <img decoding=\"async\" src=\"https:\/\/youradv.com\/wp-content\/uploads\/2025\/10\/Image-15-768x577.jpg\" alt=\"Advantage Solutions team at Groceryshp\" loading=\"lazy\" class=\"regular-image\">\n                    <\/div>\n\n                    <div class=\"content--container\">\n                        <div class=\"content--container-top\">\n                                                            <div class=\"categories\">\n                                    Advantage News                                <\/div>\n                                                        <div class=\"post-date\">10.09.2025<\/div>\n                        <\/div>\n                        <h3 class=\"post-title\">From Shelf Visibility to Synthetic Shoppers: What We Learned at Groceryshop<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-excerpt\">\n\t\t\t\t\t\t\t\tJust ahead of Groceryshop, Advantage Solutions and Instacart announced a new partnership aimed at transforming retail execution through real-time shelf visibility. The dynamic alert-based model blends advanced technology with in-store execution, leveraging data in innovative ways to generate actionable insights. In many ways, the announcement was a compelling preview of several themes \u2013 pairing human [&hellip;]\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n                        <div class=\"explore-now\">\n                            <span>Explore Now<\/span>\n                            <svg width=\"19\" height=\"19\" viewBox=\"0 0 19 19\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                <path d=\"M9.62833 18.5345C14.6611 18.5345 18.741 14.4546 18.741 9.42179C18.741 4.38898 14.6611 0.309082 9.62833 0.309082C4.59552 0.309082 0.515625 4.38898 0.515625 9.42179C0.515625 14.4546 4.59552 18.5345 9.62833 18.5345Z\" fill=\"currentColor\"\/>\n                                <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M10.0063 4.93635C9.80336 4.73346 9.47441 4.73346 9.27152 4.93635C9.06863 5.13924 9.06863 5.4682 9.27152 5.67109L12.5134 8.91293H4.98731C4.70038 8.91293 4.46777 9.14554 4.46777 9.43247C4.46777 9.7194 4.70038 9.95201 4.98731 9.95201H12.5131L9.27152 13.1936C9.06863 13.3964 9.06863 13.7254 9.27152 13.9283C9.47441 14.1312 9.80336 14.1312 10.0063 13.9283L14.1267 9.80786C14.1322 9.80257 14.1376 9.79716 14.1429 9.79164L14.5022 9.43232L10.0063 4.93635Z\" fill=\"var(--sand)\"\/>\n                            <\/svg>\n                        <\/div>\n                    <\/div>\n                <\/a>\n                            <a href=\"https:\/\/youradv.com\/mrktblog\/life-stages-and-segmentation-advantage360-shopper-study\/\" class=\"post__card \">\n                    <div class=\"image--container\">\n                                                <img decoding=\"async\" src=\"https:\/\/youradv.com\/wp-content\/uploads\/2025\/11\/ShopperStudy4-768x512.jpg\" alt=\"Life Stages and Segmentation: Advantage360 Shopper Study\u00a0\" loading=\"lazy\" class=\"regular-image\">\n                    <\/div>\n\n                    <div class=\"content--container\">\n                        <div class=\"content--container-top\">\n                                                            <div class=\"categories\">\n                                    Advantage News                                <\/div>\n                                                        <div class=\"post-date\">09.11.2025<\/div>\n                        <\/div>\n                        <h3 class=\"post-title\">Life Stages and Segmentation: Advantage360 Shopper Study\u00a0<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-excerpt\">\n\t\t\t\t\t\t\t\tAge. Location. Family make-up. Ethnicity. Region. While it\u2019s tempting to ask which matters most, the real question is how brands and retailers can tailor their offerings at the intersection of multiple characteristics. Life Stages and Segmentation, the fourth installment of the Advantage360 Shopper Study, moves beyond singular demographics to uncover the motivations driving today\u2019s shoppers [&hellip;]\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n                        <div class=\"explore-now\">\n                            <span>Explore Now<\/span>\n                            <svg width=\"19\" height=\"19\" viewBox=\"0 0 19 19\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                <path d=\"M9.62833 18.5345C14.6611 18.5345 18.741 14.4546 18.741 9.42179C18.741 4.38898 14.6611 0.309082 9.62833 0.309082C4.59552 0.309082 0.515625 4.38898 0.515625 9.42179C0.515625 14.4546 4.59552 18.5345 9.62833 18.5345Z\" fill=\"currentColor\"\/>\n                                <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M10.0063 4.93635C9.80336 4.73346 9.47441 4.73346 9.27152 4.93635C9.06863 5.13924 9.06863 5.4682 9.27152 5.67109L12.5134 8.91293H4.98731C4.70038 8.91293 4.46777 9.14554 4.46777 9.43247C4.46777 9.7194 4.70038 9.95201 4.98731 9.95201H12.5131L9.27152 13.1936C9.06863 13.3964 9.06863 13.7254 9.27152 13.9283C9.47441 14.1312 9.80336 14.1312 10.0063 13.9283L14.1267 9.80786C14.1322 9.80257 14.1376 9.79716 14.1429 9.79164L14.5022 9.43232L10.0063 4.93635Z\" fill=\"var(--sand)\"\/>\n                            <\/svg>\n                        <\/div>\n                    <\/div>\n                <\/a>\n                            <a href=\"https:\/\/youradv.com\/mrktblog\/what-drives-store-choice-advantage360-shopper-study\/\" class=\"post__card \">\n                    <div class=\"image--container\">\n                                                <img decoding=\"async\" src=\"https:\/\/youradv.com\/wp-content\/uploads\/2025\/11\/Shopper3-scaled-1-768x512.jpg\" alt=\"What Drives Store Choice: Advantage360 Shopper Study\u00a0\" loading=\"lazy\" class=\"regular-image\">\n                    <\/div>\n\n                    <div class=\"content--container\">\n                        <div class=\"content--container-top\">\n                                                            <div class=\"categories\">\n                                    Advantage News                                <\/div>\n                                                        <div class=\"post-date\">08.21.2025<\/div>\n                        <\/div>\n                        <h3 class=\"post-title\">What Drives Store Choice: Advantage360 Shopper Study\u00a0<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-excerpt\">\n\t\t\t\t\t\t\t\tWhy do people shop where they shop? It\u2019s a straightforward question to ask with nuanced answers that differ when it comes to channels and retailers. That\u2019s according to What Drives Store Choice, the third installment of the Advantage360 Shopper Study that uncovers how mindset motivates different groups and investigates how price, promotion, perception and purpose [&hellip;]\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n                        <div class=\"explore-now\">\n                            <span>Explore Now<\/span>\n                            <svg width=\"19\" height=\"19\" viewBox=\"0 0 19 19\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                <path d=\"M9.62833 18.5345C14.6611 18.5345 18.741 14.4546 18.741 9.42179C18.741 4.38898 14.6611 0.309082 9.62833 0.309082C4.59552 0.309082 0.515625 4.38898 0.515625 9.42179C0.515625 14.4546 4.59552 18.5345 9.62833 18.5345Z\" fill=\"currentColor\"\/>\n                                <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M10.0063 4.93635C9.80336 4.73346 9.47441 4.73346 9.27152 4.93635C9.06863 5.13924 9.06863 5.4682 9.27152 5.67109L12.5134 8.91293H4.98731C4.70038 8.91293 4.46777 9.14554 4.46777 9.43247C4.46777 9.7194 4.70038 9.95201 4.98731 9.95201H12.5131L9.27152 13.1936C9.06863 13.3964 9.06863 13.7254 9.27152 13.9283C9.47441 14.1312 9.80336 14.1312 10.0063 13.9283L14.1267 9.80786C14.1322 9.80257 14.1376 9.79716 14.1429 9.79164L14.5022 9.43232L10.0063 4.93635Z\" fill=\"var(--sand)\"\/>\n                            <\/svg>\n                        <\/div>\n                    <\/div>\n                <\/a>\n                            <a href=\"https:\/\/youradv.com\/mrktblog\/were-in-the-business-of-driving-sales-for-less\/\" class=\"post__card \">\n                    <div class=\"image--container\">\n                                                <img decoding=\"async\" src=\"https:\/\/youradv.com\/wp-content\/uploads\/2025\/11\/Screenshot-45-768x432.png\" alt=\"We\u2019re in the business of driving sales for less: Advantage CEO Dave Peacock at Canaccord Genuity Growth Conference\u00a0\" loading=\"lazy\" class=\"regular-image\">\n                    <\/div>\n\n                    <div class=\"content--container\">\n                        <div class=\"content--container-top\">\n                                                            <div class=\"categories\">\n                                    Advantage News                                <\/div>\n                                                        <div class=\"post-date\">08.18.2025<\/div>\n                        <\/div>\n                        <h3 class=\"post-title\">We\u2019re in the business of driving sales for less: Advantage CEO Dave Peacock at Canaccord Genuity Growth Conference\u00a0<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-excerpt\">\n\t\t\t\t\t\t\t\tWhile many companies are grappling with shifting consumer behaviors, Advantage Solutions CEO Dave Peacock laid out how the company is adjusting to uncertainty, transforming for the future and driving sales for less at the recent Canaccord Genuity 45th Annual Growth Conference in Boston.&nbsp; In front of a live audience, moderated by Canaccord Genuity equity research [&hellip;]\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n                        <div class=\"explore-now\">\n                            <span>Explore Now<\/span>\n                            <svg width=\"19\" height=\"19\" viewBox=\"0 0 19 19\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                <path d=\"M9.62833 18.5345C14.6611 18.5345 18.741 14.4546 18.741 9.42179C18.741 4.38898 14.6611 0.309082 9.62833 0.309082C4.59552 0.309082 0.515625 4.38898 0.515625 9.42179C0.515625 14.4546 4.59552 18.5345 9.62833 18.5345Z\" fill=\"currentColor\"\/>\n                                <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M10.0063 4.93635C9.80336 4.73346 9.47441 4.73346 9.27152 4.93635C9.06863 5.13924 9.06863 5.4682 9.27152 5.67109L12.5134 8.91293H4.98731C4.70038 8.91293 4.46777 9.14554 4.46777 9.43247C4.46777 9.7194 4.70038 9.95201 4.98731 9.95201H12.5131L9.27152 13.1936C9.06863 13.3964 9.06863 13.7254 9.27152 13.9283C9.47441 14.1312 9.80336 14.1312 10.0063 13.9283L14.1267 9.80786C14.1322 9.80257 14.1376 9.79716 14.1429 9.79164L14.5022 9.43232L10.0063 4.93635Z\" fill=\"var(--sand)\"\/>\n                            <\/svg>\n                        <\/div>\n                    <\/div>\n                <\/a>\n                    <\/div>\n\n                    <div class=\"load-more--container\">\n                <button class=\"load-more--button cta solid-dark\" data-page=\"1\" data-max-pages=\"40\">\n                    <span class=\"button-text\">Load More<\/span>\n                    <span class=\"button-loader\" style=\"display: none;\">Loading&#8230;<\/span>\n                <\/button>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n<script>\ndocument.addEventListener('DOMContentLoaded', function() {\n    const section = 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fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n            <path d=\"M1444 76C1210.48 26.1429 969.059 0 722 0C474.941 0 233.522 26.1429 0 76H1444Z\" fill=\"#14332d\" \/>\n        <\/svg>\n    <\/div>\n    \n    <div class=\"reports-hero__container section--wrapper\">\n        <div class=\"reports-hero__content-side\">\n                            <div class=\"reports-hero--logo\">\n                    <img decoding=\"async\" src=\"https:\/\/youradv.com\/wp-content\/uploads\/2025\/10\/adv-360-logo-rev-1.png\" alt=\"Logo\" \/>\n                <\/div>\n            \n                            <div class=\"reports-hero--content\">\n                    <h4>Turn insights into action as our experts share the latest trends shaping the market, helping you grow sales and deliver solutions across the path to purchase.<\/h4>\n                <\/div>\n            \n                            <div class=\"reports-hero--cta\">\n                    \n\n<a href=\"https:\/\/youradv.com\/advantage360\/\" class=\"cta outline\" data-aos=\"fade-up\" target=\"\"   >\n\tRead More\n            <svg width=\"19\" height=\"19\" viewBox=\"0 0 19 19\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n            <path d=\"M9.62833 18.5345C14.6611 18.5345 18.741 14.4546 18.741 9.42179C18.741 4.38898 14.6611 0.309082 9.62833 0.309082C4.59552 0.309082 0.515625 4.38898 0.515625 9.42179C0.515625 14.4546 4.59552 18.5345 9.62833 18.5345Z\" fill=\"var(--cta-text)\"\/>\n            <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M10.0063 4.93635C9.80336 4.73346 9.47441 4.73346 9.27152 4.93635C9.06863 5.13924 9.06863 5.4682 9.27152 5.67109L12.5134 8.91293H4.98731C4.70038 8.91293 4.46777 9.14554 4.46777 9.43247C4.46777 9.7194 4.70038 9.95201 4.98731 9.95201H12.5131L9.27152 13.1936C9.06863 13.3964 9.06863 13.7254 9.27152 13.9283C9.47441 14.1312 9.80336 14.1312 10.0063 13.9283L14.1267 9.80786C14.1322 9.80257 14.1376 9.79716 14.1429 9.79164L14.5022 9.43232L10.0063 4.93635Z\" \/>\n        <\/svg>\n    <\/a>\n                <\/div>\n                    <\/div>\n\n        <div class=\"reports-hero__posts-side\">\n            <h2 class=\"reports-hero--title\">Latest Reports<\/h2>\n\n                            <div class=\"reports-hero--posts\">\n                                            <a href=\"https:\/\/youradv.com\/advantage360\/super-bowl-trends-defy-inflation\/\" class=\"reports-hero--post\">\n                            <div class=\"post-date\">01.09.25<\/div>\n                            <div class=\"post-title-wrapper\">\n                                <svg width=\"19\" height=\"19\" viewBox=\"0 0 19 19\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                    <path d=\"M9.62833 18.5345C14.6611 18.5345 18.741 14.4546 18.741 9.42179C18.741 4.38898 14.6611 0.309082 9.62833 0.309082C4.59552 0.309082 0.515625 4.38898 0.515625 9.42179C0.515625 14.4546 4.59552 18.5345 9.62833 18.5345Z\" fill=\"currentColor\"\/>\n                                    <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M10.0063 4.93635C9.80336 4.73346 9.47441 4.73346 9.27152 4.93635C9.06863 5.13924 9.06863 5.4682 9.27152 5.67109L12.5134 8.91293H4.98731C4.70038 8.91293 4.46777 9.14554 4.46777 9.43247C4.46777 9.7194 4.70038 9.95201 4.98731 9.95201H12.5131L9.27152 13.1936C9.06863 13.3964 9.06863 13.7254 9.27152 13.9283C9.47441 14.1312 9.80336 14.1312 10.0063 13.9283L14.1267 9.80786C14.1322 9.80257 14.1376 9.79716 14.1429 9.79164L14.5022 9.43232L10.0063 4.93635Z\" fill=\"var(--green1)\"\/>\n                                <\/svg>\n                                <h3 class=\"post-title\">Ready for the Super Bowl blitz? Shoppers aim to enjoy the big game, regardless of inflation<\/h3>\n                            <\/div>\n                        <\/a>\n                                            <a href=\"https:\/\/youradv.com\/advantage360\/advantage-outlook-q4-sales-growth-for-holidays-and-2025\/\" class=\"reports-hero--post\">\n                            <div class=\"post-date\">11.21.24<\/div>\n                            <div class=\"post-title-wrapper\">\n                                <svg width=\"19\" height=\"19\" viewBox=\"0 0 19 19\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                    <path d=\"M9.62833 18.5345C14.6611 18.5345 18.741 14.4546 18.741 9.42179C18.741 4.38898 14.6611 0.309082 9.62833 0.309082C4.59552 0.309082 0.515625 4.38898 0.515625 9.42179C0.515625 14.4546 4.59552 18.5345 9.62833 18.5345Z\" fill=\"currentColor\"\/>\n                                    <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M10.0063 4.93635C9.80336 4.73346 9.47441 4.73346 9.27152 4.93635C9.06863 5.13924 9.06863 5.4682 9.27152 5.67109L12.5134 8.91293H4.98731C4.70038 8.91293 4.46777 9.14554 4.46777 9.43247C4.46777 9.7194 4.70038 9.95201 4.98731 9.95201H12.5131L9.27152 13.1936C9.06863 13.3964 9.06863 13.7254 9.27152 13.9283C9.47441 14.1312 9.80336 14.1312 10.0063 13.9283L14.1267 9.80786C14.1322 9.80257 14.1376 9.79716 14.1429 9.79164L14.5022 9.43232L10.0063 4.93635Z\" fill=\"var(--green1)\"\/>\n                                <\/svg>\n                                <h3 class=\"post-title\">Advantage Outlook Q4: Retailers, manufacturers predict sales growth for holiday season and the coming year<\/h3>\n                            <\/div>\n                        <\/a>\n                                            <a href=\"https:\/\/youradv.com\/advantage360\/for-budget-conscious-shoppers-the-right-price-is-a-priority\/\" class=\"reports-hero--post\">\n                            <div class=\"post-date\">11.13.24<\/div>\n                            <div class=\"post-title-wrapper\">\n                                <svg width=\"19\" height=\"19\" viewBox=\"0 0 19 19\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                    <path d=\"M9.62833 18.5345C14.6611 18.5345 18.741 14.4546 18.741 9.42179C18.741 4.38898 14.6611 0.309082 9.62833 0.309082C4.59552 0.309082 0.515625 4.38898 0.515625 9.42179C0.515625 14.4546 4.59552 18.5345 9.62833 18.5345Z\" fill=\"currentColor\"\/>\n                                    <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M10.0063 4.93635C9.80336 4.73346 9.47441 4.73346 9.27152 4.93635C9.06863 5.13924 9.06863 5.4682 9.27152 5.67109L12.5134 8.91293H4.98731C4.70038 8.91293 4.46777 9.14554 4.46777 9.43247C4.46777 9.7194 4.70038 9.95201 4.98731 9.95201H12.5131L9.27152 13.1936C9.06863 13.3964 9.06863 13.7254 9.27152 13.9283C9.47441 14.1312 9.80336 14.1312 10.0063 13.9283L14.1267 9.80786C14.1322 9.80257 14.1376 9.79716 14.1429 9.79164L14.5022 9.43232L10.0063 4.93635Z\" fill=\"var(--green1)\"\/>\n                                <\/svg>\n                                <h3 class=\"post-title\">For budget-conscious shoppers, the right price is a priority<\/h3>\n                            <\/div>\n                        <\/a>\n                                            <a href=\"https:\/\/youradv.com\/advantage360\/advantage-thanksgiving-shopper-survey\/\" class=\"reports-hero--post\">\n                            <div class=\"post-date\">10.10.24<\/div>\n                            <div class=\"post-title-wrapper\">\n                                <svg width=\"19\" height=\"19\" viewBox=\"0 0 19 19\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                    <path d=\"M9.62833 18.5345C14.6611 18.5345 18.741 14.4546 18.741 9.42179C18.741 4.38898 14.6611 0.309082 9.62833 0.309082C4.59552 0.309082 0.515625 4.38898 0.515625 9.42179C0.515625 14.4546 4.59552 18.5345 9.62833 18.5345Z\" fill=\"currentColor\"\/>\n                                    <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M10.0063 4.93635C9.80336 4.73346 9.47441 4.73346 9.27152 4.93635C9.06863 5.13924 9.06863 5.4682 9.27152 5.67109L12.5134 8.91293H4.98731C4.70038 8.91293 4.46777 9.14554 4.46777 9.43247C4.46777 9.7194 4.70038 9.95201 4.98731 9.95201H12.5131L9.27152 13.1936C9.06863 13.3964 9.06863 13.7254 9.27152 13.9283C9.47441 14.1312 9.80336 14.1312 10.0063 13.9283L14.1267 9.80786C14.1322 9.80257 14.1376 9.79716 14.1429 9.79164L14.5022 9.43232L10.0063 4.93635Z\" fill=\"var(--green1)\"\/>\n                                <\/svg>\n                                <h3 class=\"post-title\">This Thanksgiving, stressed-out shoppers seek deals, with a side of convenience<\/h3>\n                            <\/div>\n                        <\/a>\n                                    <\/div>\n            \n                    <\/div>\n    <\/div>\n\n            \n<div class=\"top--decorator top--decorator-bottom\">\n            <svg width=\"1440\" height=\"76\" viewBox=\"0 0 1440 76\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n            <path d=\"M1444 76C1210.48 26.1429 969.059 0 722 0C474.941 0 233.522 26.1429 0 76H1444Z\" fill=\"#14332d\" \/>\n        <\/svg>\n    <\/div>\n    <\/section>\n\n\n\n<section class=\"upcoming-events--section\" id=\"upcoming-events-block_7043fe3ab86f97c4bc5d46f91cb0679b\">\n    <div class=\"upcoming-events__container section--wrapper\">\n        <div class=\"upcoming-events__title-side\">\n            <h2 class=\"upcoming-events--title\">Upcoming Events<\/h2>\n        <\/div>\n\n        <div class=\"upcoming-events__list-side\">\n                            <div class=\"upcoming-event\">\n                                            <div class=\"event-datetime\"><p>January 11-13<\/p>\n<\/div>\n                    \n                                            <div class=\"event-description\"><p><a title=\"https:\/\/emaillink.youradv.com\/c\/7\/eyJhaSI6MzQ3Mzg0NjcsImUiOiJtZy1lbmM6UjZsak8vZGFWQ05XU2l0ZHVkc1BQNTFFNUhYUE8yenBwRGVodkQ4VUkzUWNVOFhndkJHWmhnPT0iLCJyaSI6ImNvbnRhY3QtODJlYTgzNzY4YzM1ZWYxMTg0MGEwMDBkM2ExNGJkZGUtZjNiZGNhYjk0ZmM1NGI3OWEyOWMyZTI5MjA0YzA1OTEiLCJycSI6IjAyLWIyNTMyNS0wMDNkNWMwMzcyNjU0NGE3ODUyMjA4OGVmYjIyMWJiYSIsIm0iOmZhbHNlLCJ1aSI6IjIwIiwidW4iOiIiLCJ1IjoiaHR0cHM6Ly93d3cuc3BlY2lhbHR5Zm9vZC5jb20vZmFuY3ktZm9vZC1zaG93cy93aW50ZXItZmFuY3lmYWlyZS8_X2NsZGVlPXJadE9HUHFtSGFxN2VyMEZRNFEtZjljM09BLXp6NjdsVGVKcWJqa2V3Ry1GVnhhcGR0MEd4TnlkMllVTm5mN1dzOG93ZTRhWF90ZXU4c0s5THpnVVZBJnJlY2lwaWVudGlkPWNvbnRhY3QtODJlYTgzNzY4YzM1ZWYxMTg0MGEwMDBkM2ExNGJkZGUtZjNiZGNhYjk0ZmM1NGI3OWEyOWMyZTI5MjA0YzA1OTEmdXRtX3NvdXJjZT1DbGlja0RpbWVuc2lvbnMmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249QURWMzYwJTIwV2Vla2x5JTIwTmV3cyZlc2lkPWNhMzc4MWY3LTI4YzYtZjAxMS1iYmQzLTdjZWQ4ZDFhOTM2NSJ9\/POV5xQsmBsy9KwrtKN4fNA\" href=\"https:\/\/emaillink.youradv.com\/c\/7\/eyJhaSI6MzQ3Mzg0NjcsImUiOiJtZy1lbmM6UjZsak8vZGFWQ05XU2l0ZHVkc1BQNTFFNUhYUE8yenBwRGVodkQ4VUkzUWNVOFhndkJHWmhnPT0iLCJyaSI6ImNvbnRhY3QtODJlYTgzNzY4YzM1ZWYxMTg0MGEwMDBkM2ExNGJkZGUtZjNiZGNhYjk0ZmM1NGI3OWEyOWMyZTI5MjA0YzA1OTEiLCJycSI6IjAyLWIyNTMyNS0wMDNkNWMwMzcyNjU0NGE3ODUyMjA4OGVmYjIyMWJiYSIsIm0iOmZhbHNlLCJ1aSI6IjIwIiwidW4iOiIiLCJ1IjoiaHR0cHM6Ly93d3cuc3BlY2lhbHR5Zm9vZC5jb20vZmFuY3ktZm9vZC1zaG93cy93aW50ZXItZmFuY3lmYWlyZS8_X2NsZGVlPXJadE9HUHFtSGFxN2VyMEZRNFEtZjljM09BLXp6NjdsVGVKcWJqa2V3Ry1GVnhhcGR0MEd4TnlkMllVTm5mN1dzOG93ZTRhWF90ZXU4c0s5THpnVVZBJnJlY2lwaWVudGlkPWNvbnRhY3QtODJlYTgzNzY4YzM1ZWYxMTg0MGEwMDBkM2ExNGJkZGUtZjNiZGNhYjk0ZmM1NGI3OWEyOWMyZTI5MjA0YzA1OTEmdXRtX3NvdXJjZT1DbGlja0RpbWVuc2lvbnMmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249QURWMzYwJTIwV2Vla2x5JTIwTmV3cyZlc2lkPWNhMzc4MWY3LTI4YzYtZjAxMS1iYmQzLTdjZWQ4ZDFhOTM2NSJ9\/POV5xQsmBsy9KwrtKN4fNA\" target=\"_blank\" rel=\"noopener\" data-outlook-id=\"d9dae904-d94d-4e25-a12f-72c1a6011493\"><b>Winter FancyFaire<\/b><\/a><b> <\/b><\/p>\n<\/div>\n                                    <\/div>\n                            <div class=\"upcoming-event\">\n                                            <div class=\"event-datetime\"><p>January 11-13<\/p>\n<\/div>\n                    \n                                            <div class=\"event-description\"><p><a title=\"https:\/\/emaillink.youradv.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\" href=\"https:\/\/emaillink.youradv.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\" target=\"_blank\" rel=\"noopener\" data-outlook-id=\"f631b0c5-30aa-48ba-b985-d6df735e1556\"><b>NRF&#8217;26 Retail&#8217;s Big Show <\/b><\/a><\/p>\n<\/div>\n                                    <\/div>\n                            <div class=\"upcoming-event\">\n                                            <div class=\"event-datetime\"><p>January 21-24<\/p>\n<\/div>\n                    \n                                            <div class=\"event-description\"><p><a title=\"https:\/\/emaillink.youradv.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\" href=\"https:\/\/emaillink.youradv.com\/c\/7\/eyJhaSI6MzQ3Mzg0NjcsImUiOiJtZy1lbmM6UjZsak8vZGFWQ05XU2l0ZHVkc1BQNTFFNUhYUE8yenBwRGVodkQ4VUkzUWNVOFhndkJHWmhnPT0iLCJyaSI6ImNvbnRhY3QtODJlYTgzNzY4YzM1ZWYxMTg0MGEwMDBkM2ExNGJkZGUtZjNiZGNhYjk0ZmM1NGI3OWEyOWMyZTI5MjA0YzA1OTEiLCJycSI6IjAyLWIyNTMyNS0wMDNkNWMwMzcyNjU0NGE3ODUyMjA4OGVmYjIyMWJiYSIsIm0iOmZhbHNlLCJ1aSI6IjI0IiwidW4iOiIiLCJ1IjoiaHR0cHM6Ly93d3cuZm1pLm9yZy9taWR3aW50ZXItY29uZmVyZW5jZT9fY2xkZWU9clp0T0dQcW1IYXE3ZXIwRlE0US1mOWMzT0Eteno2N2xUZUpxYmprZXdHLUZWeGFwZHQwR3hOeWQyWVVObmY3V3M4b3dlNGFYX3RldThzSzlMemdVVkEmcmVjaXBpZW50aWQ9Y29udGFjdC04MmVhODM3NjhjMzVlZjExODQwYTAwMGQzYTE0YmRkZS1mM2JkY2FiOTRmYzU0Yjc5YTI5YzJlMjkyMDRjMDU5MSZ1dG1fc291cmNlPUNsaWNrRGltZW5zaW9ucyZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1BRFYzNjAlMjBXZWVrbHklMjBOZXdzJmVzaWQ9Y2EzNzgxZjctMjhjNi1mMDExLWJiZDMtN2NlZDhkMWE5MzY1In0\/Ax2L9xwjzowvmRTnXqrXnA\" target=\"_blank\" rel=\"noopener\" data-outlook-id=\"76f64ac0-60ad-4eae-b481-ca1707aebfc6\"><b>FMI &#8211; Midwinter Executive Conference<\/b><\/a><b> <\/b><\/p>\n<\/div>\n                                    <\/div>\n                            <div class=\"upcoming-event\">\n                                            <div class=\"event-datetime\"><p>January 25-28<\/p>\n<\/div>\n                    \n                                            <div class=\"event-description\"><p><a title=\"https:\/\/emaillink.youradv.com\/c\/7\/eyJhaSI6MzQ3Mzg0NjcsImUiOiJtZy1lbmM6UjZsak8vZGFWQ05XU2l0ZHVkc1BQNTFFNUhYUE8yenBwRGVodkQ4VUkzUWNVOFhndkJHWmhnPT0iLCJyaSI6ImNvbnRhY3QtODJlYTgzNzY4YzM1ZWYxMTg0MGEwMDBkM2ExNGJkZGUtZjNiZGNhYjk0ZmM1NGI3OWEyOWMyZTI5MjA0YzA1OTEiLCJycSI6IjAyLWIyNTMyNS0wMDNkNWMwMzcyNjU0NGE3ODUyMjA4OGVmYjIyMWJiYSIsIm0iOmZhbHNlLCJ1aSI6IjI1IiwidW4iOiIiLCJ1IjoiaHR0cHM6Ly93d3cuaWRmYS5vcmcvZXZlbnRzL2RhaXJ5LWZvcnVtLTIwMjY_X2NsZGVlPXJadE9HUHFtSGFxN2VyMEZRNFEtZjljM09BLXp6NjdsVGVKcWJqa2V3Ry1GVnhhcGR0MEd4TnlkMllVTm5mN1dzOG93ZTRhWF90ZXU4c0s5THpnVVZBJnJlY2lwaWVudGlkPWNvbnRhY3QtODJlYTgzNzY4YzM1ZWYxMTg0MGEwMDBkM2ExNGJkZGUtZjNiZGNhYjk0ZmM1NGI3OWEyOWMyZTI5MjA0YzA1OTEmdXRtX3NvdXJjZT1DbGlja0RpbWVuc2lvbnMmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249QURWMzYwJTIwV2Vla2x5JTIwTmV3cyZlc2lkPWNhMzc4MWY3LTI4YzYtZjAxMS1iYmQzLTdjZWQ4ZDFhOTM2NSJ9\/fo4wafWCLfRLiA-jt0APIA\" href=\"https:\/\/emaillink.youradv.com\/c\/7\/eyJhaSI6MzQ3Mzg0NjcsImUiOiJtZy1lbmM6UjZsak8vZGFWQ05XU2l0ZHVkc1BQNTFFNUhYUE8yenBwRGVodkQ4VUkzUWNVOFhndkJHWmhnPT0iLCJyaSI6ImNvbnRhY3QtODJlYTgzNzY4YzM1ZWYxMTg0MGEwMDBkM2ExNGJkZGUtZjNiZGNhYjk0ZmM1NGI3OWEyOWMyZTI5MjA0YzA1OTEiLCJycSI6IjAyLWIyNTMyNS0wMDNkNWMwMzcyNjU0NGE3ODUyMjA4OGVmYjIyMWJiYSIsIm0iOmZhbHNlLCJ1aSI6IjI1IiwidW4iOiIiLCJ1IjoiaHR0cHM6Ly93d3cuaWRmYS5vcmcvZXZlbnRzL2RhaXJ5LWZvcnVtLTIwMjY_X2NsZGVlPXJadE9HUHFtSGFxN2VyMEZRNFEtZjljM09BLXp6NjdsVGVKcWJqa2V3Ry1GVnhhcGR0MEd4TnlkMllVTm5mN1dzOG93ZTRhWF90ZXU4c0s5THpnVVZBJnJlY2lwaWVudGlkPWNvbnRhY3QtODJlYTgzNzY4YzM1ZWYxMTg0MGEwMDBkM2ExNGJkZGUtZjNiZGNhYjk0ZmM1NGI3OWEyOWMyZTI5MjA0YzA1OTEmdXRtX3NvdXJjZT1DbGlja0RpbWVuc2lvbnMmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249QURWMzYwJTIwV2Vla2x5JTIwTmV3cyZlc2lkPWNhMzc4MWY3LTI4YzYtZjAxMS1iYmQzLTdjZWQ4ZDFhOTM2NSJ9\/fo4wafWCLfRLiA-jt0APIA\" target=\"_blank\" rel=\"noopener\" data-outlook-id=\"99985836-db6b-4c34-a0f1-6181e2b46686\"><b>Dairy Forum 2026<\/b><\/a><\/p>\n<\/div>\n                                    <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section class=\"form-embed--section\" id=\"form-embed-block_8bb57f9583cc003f4bfcb36ee7873111\" style=\"--form-bg-color: #007b4e; --form-text-color: #fff3e3;\">\n    <div class=\"form-embed__container section--wrapper\">\n        <script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\nvar gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),document.addEventListener(\"gform\/theme\/scripts_loaded\",function(){gform.themeScriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,themeScriptsLoaded:!1,isFormEditor:()=>\"function\"==typeof InitializeEditor,callIfLoaded:function(o){return!(!gform.domLoaded||!gform.scriptsLoaded||!gform.themeScriptsLoaded&&!gform.isFormEditor()||(gform.isFormEditor()&&console.warn(\"The use of 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   <h2 class=\"gform_title\">Industry Insider<\/h2>\n                            <p class='gform_description'>Your source for news and insights to help you grow your business, fill carts and win hearts<\/p>\n\t\t\t\t\t\t\t<p class='gform_required_legend'>&quot;<span class=\"gfield_required gfield_required_asterisk\">*<\/span>&quot; indicates required fields<\/p>\n                        <\/div><form method='post' enctype='multipart\/form-data' target='gform_ajax_frame_6' id='gform_6'  action='\/wp-json\/wp\/v2\/pages\/2126#gf_6' data-formid='6' novalidate>\n                        <div class='gform-body gform_body'><div id='gform_fields_6' class='gform_fields top_label form_sublabel_above description_above validation_below'><div id=\"field_6_12\" class=\"gfield gfield--type-honeypot gform_validation_container field_sublabel_above gfield--has-description field_description_above field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_6_12'>Comments<\/label><div class='gfield_description' id='gfield_description_6_12'>This field is for validation purposes and should be left unchanged.<\/div><div class='ginput_container'><input name='input_12' id='input_6_12' type='text' value='' autocomplete='new-password'\/><\/div><\/div><div id=\"field_6_4\" class=\"gfield gfield--type-text gfield--input-type-text gfield_contains_required field_sublabel_above gfield--no-description field_description_above field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_6_4'>First Name<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_4' id='input_6_4' type='text' value='' class='large'    placeholder='First Name' aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_6_6\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-full gfield_contains_required field_sublabel_above gfield--no-description field_description_above field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_6_6'>Last Name<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_6' id='input_6_6' type='text' value='' class='large'    placeholder='Last Name' aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_6_7\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-full gfield_contains_required field_sublabel_above gfield--no-description field_description_above field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_6_7'>Company<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_7' id='input_6_7' type='text' value='' class='large'    placeholder='Company' aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_6_8\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-full gfield_contains_required field_sublabel_above gfield--no-description field_description_above field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_6_8'>Title<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_8' id='input_6_8' type='text' value='' class='large'    placeholder='Title' aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_6_10\" class=\"gfield gfield--type-email gfield--input-type-email gfield--width-full gfield_contains_required field_sublabel_above gfield--no-description field_description_above field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_6_10'>Email<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_email'>\n                            <input name='input_10' id='input_6_10' type='email' value='' class='large'   placeholder='Email' aria-required=\"true\" aria-invalid=\"false\"  autocomplete=\"email\"\/>\n                        <\/div><\/div><fieldset id=\"field_6_11\" class=\"gfield gfield--type-consent gfield--type-choice gfield--input-type-consent gfield--width-full gfield_contains_required field_sublabel_above gfield--no-description field_description_above hidden_label field_validation_below gfield_visibility_visible\"  ><legend class='gfield_label gform-field-label gfield_label_before_complex' >Consent<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/legend><div class='ginput_container ginput_container_consent'><input name='input_11.1' id='input_6_11_1' type='checkbox' value='1'   aria-required=\"true\" aria-invalid=\"false\"   \/> <label class=\"gform-field-label gform-field-label--type-inline gfield_consent_label\" for='input_6_11_1' >By entering your email, you agree to receive emails from Advantage Solutions. 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);} ); \n\/* ]]> *\/\n<\/script>\n    <\/div>\n<\/section>\n\n\n\n<section class=\"connect-media--section block_8ced3b094617362dd7401b907fb0a3a9\">\n    <div class=\"connect-media__container\">\n        <div class=\"connect-media__grid\">\n\n            <!-- Connect with Advantage Column -->\n            <div class=\"connect-media__column connect-media__column--connect\">\n                <h2 class=\"connect-media__title\">Connect with Advantage<\/h2>\n                <div class=\"connect-media__text\"><p>Ready to partner with us or have questions? <br \/> <strong>Connect with our team today!<\/strong><\/p>\n<\/div>\n\n                                    \n\n<a href=\"\/contact\/\" class=\"cta solid-dark\" data-aos=\"fade-up\" target=\"_self\"   >\n\tContact Us\n            <svg width=\"19\" height=\"19\" viewBox=\"0 0 19 19\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n            <path d=\"M9.62833 18.5345C14.6611 18.5345 18.741 14.4546 18.741 9.42179C18.741 4.38898 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class=\"connect-media__text\"><div>\n<div>For media requests, email our Enterprise Communications team at <a href=\"mailto:press@youradv.com\">press@youradv.com<\/a><\/div>\n<\/div>\n<\/div>\n            <\/div>\n\n        <\/div>\n    <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-mrktblog.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-2126","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>MRKT Blog - Advantage Solutions<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/youradv.com\/mrktblog\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" 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