{"id":2001,"date":"2022-05-12T00:00:00","date_gmt":"2022-05-12T00:00:00","guid":{"rendered":"\/advantage-news\/Advantage-Solutions-Acquires-brandshare-for-Omnichannel-Efforts-in-Retail\/"},"modified":"2022-05-12T00:00:00","modified_gmt":"2022-05-12T00:00:00","slug":"advantage-solutions-acquires-brandshare-for-omnichannel-efforts-in-retail","status":"publish","type":"mrktblog-posts","link":"https:\/\/youradv.com\/mrktblog\/advantage-solutions-acquires-brandshare-for-omnichannel-efforts-in-retail\/","title":{"rendered":"Advantage Solutions Acquires Brandshare for Omnichannel Efforts in Retail"},"content":{"rendered":"<p>IRVINE, California \u2014 Advantage Solutions has acquired <a href=\"https:\/\/www.brandshare.us\/\" target=\"_blank\" rel=\"noopener\">Brandshare<\/a>, a leading provider of omnichannel brand experiences in retail through product sampling and digital engagement, from private equity investors Aperion Management, Leeds Novamark Capital and Ocean Avenue Capital Partners.<\/p>\n<p><\/p>\n<p>Brandshare partners with consumer packaged goods manufacturers, retailers and others to bring to life e-commerce, venue-based and event-based sampling and product demos; digital marketing campaigns; and consumer engagement initiatives, such as reward bags.<\/p>\n<p><\/p>\n<h2>Advantage Solutions is Excited for the Partnership<\/h2>\n<p>\u201cWe\u2019re committed to continually investing in new ways to deliver transformative omnichannel sales and marketing services that help brands and retailers get products into the hands of consumers wherever they are and however they shop,\u201d said Advantage Solutions CEO Jill Griffin. \u201cBrandshare\u2019s expertise and capabilities highly complement Advantage\u2019s own, including our industry-leading in-store sampling services and our suite of sampling innovations, such as online grocery pickup and delivery sampling and digital product demonstrations, which we quickly scaled up during the pandemic to help our clients connect with shoppers in new ways.<\/p>\n<p><\/p>\n<p>\u201cBrandshare\u2019s talented team creates experiences that start the all-important conversations with consumers that lead to purchases. We welcome their passion, expertise and commitment to excellence.\u201d<\/p>\n<p><\/p>\n<h2>About Brandshare<\/h2>\n<p>Brandshare works with top brands and retailers to engage shoppers and measure the impact of campaigns featuring products across categories, including food and beverage, beauty, health and wellness, baby care, household products, pet care and others. The agency also works with entertainment companies to create one-of-a-kind engagement campaigns.<\/p>\n<p><\/p>\n<p>\u201cOur associates are looking forward to being part of Advantage\u2019s future and bringing even more value to our business partners,\u201d said Brandshare CEO Alan Verdun. \u201cAdvantage shares our mindset: Listen to consumer goods manufacturers and retailers, identify opportunities to grow their business and deliver unique, high-return solutions that build consumer demand.\u201d<\/p>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>IRVINE, California \u2014 Advantage Solutions has acquired Brandshare, a leading provider of omnichannel brand experiences in retail through product sampling and digital engagement, from private equity investors Aperion Management, Leeds Novamark Capital and Ocean Avenue Capital Partners. Brandshare partners with consumer packaged goods manufacturers, retailers and others to bring to life e-commerce, venue-based and event-based [&hellip;]<\/p>\n","protected":false},"featured_media":2859,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"mrktblog-category":[41],"class_list":["post-2001","mrktblog-posts","type-mrktblog-posts","status-publish","format-standard","has-post-thumbnail","hentry","mrktblog-category-advantage-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Advantage Solutions Acquires Brandshare<\/title>\n<meta name=\"description\" content=\"Brandshare, a leading provider of omnichannel marketing in retail, is now a part of Advantage Solutions to enhance partnerships with CPG brands, stores and more through product sampling, demonstrations and more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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